Abstract and embarrassing! Buy coffee and get a "dad lesson"?!

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Recently, a customer shared an embarrassing experience of buying coffee on a social platform, causing discussion among many netizens.

According to the poster, he ordered a takeout at a local cafe and bought four cups of coffee as a gift. Unexpectedly, when the drink was delivered, the consignee found a yellow label on the lid of each drink with an online quotation written on it.

Looking at the feedback from the consignee, the poster immediately felt embarrassed. The customer thought that the merchant charged customers for takeout packaging because of the ingenuity of the packaging, and that the customer should inform the customer in advance of the product style before placing the order. Let the consumer choose whether to use the label on the cup, instead of affixing it directly without saying so, making the consignee feel uncomfortable when he sees the label.

This experience immediately attracted the attention of onlookers. Judging from the photos released by consumers, the label affixed to the lid of the cup is similar to a sealing sticker, except that a piece of online "poisonous chicken soup" is printed on it, but many users say that they, as consumers, will not be happy when they see such words. "it's like a pain in my throat to receive this kind of coffee."

If they enter the party on behalf of the party, some people can't help scratching the ground with their toes. "it's too embarrassing to give it to others, and they think you mean him." frankly, they can understand the dissatisfaction in the posting person's heart when he sees the label affixed by the merchant. I think it's understandable that the person who posted the post was angry at the store.

At present, it is not uncommon for baristas to leave words such as "have a good weekend" and "have a good day" on their drinks cups. Starbucks, a chain, is popular with users through handwritten greetings on the packing cups. Some independent coffee shops have followed suit by leaving a few words on their drinks cups so that customers can make a good impression of the brand when they see these playful, cute or humorous words.

But if, like this shopkeeper, put a label with poisoned chicken soup, in the eyes of a lot of netizens, this is not a pleasant "icing on the cake", but a "icing on the cake".

Many people believe that there is nothing wrong with shopkeepers using popular online quotations to increase consumers' impression of their brand, but the content of the message should pay attention to the use of words, tone and moderation. They suggest that businesses can use sentences that express positive emotional values so that customers don't feel offended when they see them.

The operator of a coffee shop said that some time ago, he was preparing a label for the Spring Festival, considering that the guest who ordered the order might be alone for the Spring Festival, so he would avoid phrases such as "family joy" and choose a blessing that is more acceptable to the public.

In the view of netizens, it is true that one or two good wishes from stores to consumers who buy drinks can help them gain good feelings, but they should carefully examine the content when choosing online quotations and soul chicken soup. As netizens said, some buzzwords appearing on the outer packaging may make the person who sees it feel uncomfortable and change the taste of what is supposed to be a beautiful Xiao Shun.

Picture from: Xiao Hong Shu

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