Descent like water?! Starbucks new products advised to go offline

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Recently, Starbucks launched a new "Jasmine 100" series during the continuous spring rain, bringing spring flavor to many users with fresh jasmine-scented coffee.

The new product belongs to the "authentic sugar-free series" with the Valentine's Day limit "Rose 20" launched in the middle of last month. The drink uses jasmine dew extracted at low temperature to bring consumers real, non-chemical natural flower scent. And the new product continues the previous low-sugar production method, giving consumers the choice of whether to add syrup to adjust the taste of the drink.

As the previous "Rose 20" series broke out in a crowd of rose drinks on Valentine's Day, leaving a deep impression on Starbucks fans, when the brand launched another flavor of drinks in the same series, expectant users happily placed orders, wondering what it would be like to try a different floral coffee.

However, the first wave of eager early adopters took a sip after receiving it and frowned, saying that the new "Jasmine 100" was not as good as the off-shelf "Rose 20".

According to the feedback from many netizens on the social platform, although the "Jasmine 100" series is just like its name, you can smell the pungent fragrance of jasmine when you open the lid of the cup, but many people say that compared with the previous drink, "Jasmine 100" tastes "watery" and the coffee is so light that when the drink is first introduced, it will make people think that it is a cup of jasmine tea with an astringent taste.

"every mouthful I drank felt jasmine rampaging in my mouth, and I really couldn't feel the taste of coffee", "completely suppressed the taste of coffee, full of jasmine tea", "what a weak smell of water!" , "it will taste like jasmine green tea with milk", "half a cup of water has no milk flavor and no coffee flavor".

Some netizens have posted the outer packaging of jasmine paste, an important raw material used in the new product, and the first item in the list of ingredients is "water" rather than jasmine dew. On the other hand, "water" is not marked in the list of ingredients of rose dew. Generally speaking, the ingredients with the largest proportion of ingredients list will rank first, so some people speculate that jasmine dew diluted with water is one of the factors leading to the "smell of water" of the new product, but it does not rule out the mislabeling of the wrong ingredient list caused by work mistakes.

In addition, some users pointed out that although the production of the Jasmine 100 series is close to "Rose 20", in addition to jasmine dew and Italian concentration, Biluochun tea is also added to adjust the taste and taste of the drink, which will make some users feel like "Oriental leaves with a shot" after drinking the new product, and the taste of tea and flowers masks the flavor of coffee.

Disillusioned users said that they thought that with the "Rose 20" series beads in front, the subsequent launch of the same series of drinks would absorb the previous shortcomings, more cater to the preferences of current consumers, and never expected to disappear after trying the new product, leaving only dissatisfaction with the jasmine-scented coffee, and even one consumer gave a sharp message, "Jasmine 100 lattes can really go offline."

Picture from: Xiao Hong Shu

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