Double block! Bawang Tea Ji Lianguan two flagship stores

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Recently, when Qingdao residents passed near the Taitung pedestrian Street, they were surprised to find that the well-run Taitung flagship store of Overlord Tea had been besieged overnight.

The flagship store, which opened in June 2023, is adjacent to a Starbucks, according to nearby residents. On the opening day, the store attracted many young people to sign in to spend money, and since then, due to the dense pedestrian street, the business of the store has been very good, limiting activities, holidays and other special periods, and the long queues waiting for meals can be seen at the door of the store.

Many frequent shoppers posted their spending records, saying that they had bought drinks at the store a few days before the store closed, but did not hear the clerk mention the news that the store was about to close. Therefore, when they passed by here, when they saw that the familiar tea shop was suddenly surrounded by advertisements of other brands, they were all caught off guard, "No, I passed by yesterday, and I was still open for business."

Shocked, some well-informed netizens revealed that the reason why the overlord tea concubine suddenly closed the flagship store may have something to do with the increase in store rents for rental housing. It's just surprising that the new tenant who took over the store after the brand decided to close down arrived so quickly.

However, coincidentally, the flagship store of Bawang Tea Ji Silver Fish Lane, 5km away from the Taitung flagship store, was also found to be closed by users. It can be found from the official Mini Program and other ordering channels that the store, which opened in May last year, is unable to order. The sign logo light boxes have been removed, the store has been surrounded with advertising cloth, and there is no sign of Tea my Concubine.

With the closure of two flagship stores in succession, some Qingdao citizens can't help but worry about the development of the overlord tea concubine in the local area. "is Qingdao overlord going to get cold?" However, some people believe that when store profits can no longer support high rents and operating costs such as labor and materials, it is only natural for merchants to choose to withdraw their stores and stop losses, believing that netizens need not worry too much about normal business behavior.

In addition, some netizens pointed out that although the overlord Tea Ji abruptly closed two flagship stores in Qingdao, the speed of its store expansion has not been affected, and new stores are still stationed in the city. Moreover, in addition to the rapid expansion at home, the brand also speeds up the layout of overseas markets. Recently, American netizens have noticed that the overlord Tea Girl has appeared in the mall in Los Angeles, speculating that the brand's first store in the United States may be about to meet with local consumers.

South Korean netizens found that an ID account named "CHAGEE Korea" had been added to IG, which was considered to be the brand's official promotional account for stationing in South Korea. Some local fans left messages under the account to express their love for Tea my Concubine and their expectation of opening a store in South Korea.

However, the overlord tea concubine's way to sea is not entirely plain sailing. The first store that the brand was about to open in Ho Chi Minh City, Vietnam, was boycotted by local consumers because of a promotional map involving the sovereignty issue in the South China Sea. The store was removed before it was completed, and it is not known whether it will continue to open new stores in the Vietnamese market in the future.

Picture from: Xiao Hong Shu

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