Arrive at the store and miss nothing! Lucky Co-branded Cup promotion leads to misunderstandings!

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Recently, a post by a consumer on a social platform about the Ruixing limited cup has aroused discussion among many netizens.

According to the person concerned, she recently saw the new products and limited packing cups launched by the brand through a studio promoting Ruixing, and placed an order to buy them on the spur of the moment. But when they get to the store, the drinks they receive are packed by the clerk in regular cold drinks.

The situation that is not in line with the publicity has caused confusion among customers, thinking that it is only a short-term shortage, but it is only confirmed with the shop assistant that the limited packing cup will not be replenished after use, and there will be no more. This allows consumers who only want a packing cup to break the guard, "there will be no reason why Mini Program still shows this promotional picture."

In this regard, some people think that the store the customer went to happened to run out of the limited cup of the event, so they had to switch to the regular cup, which is a normal situation during the event. However, many consumers think that although they understand that there will be material exhaustion in the store, the brand does have misunderstandings when promoting the limited cup.

Users in Hainan, Jilin and other places said that luckily this limited injection cup could not be used in local stores due to local plastic restrictions. But in the official sales channels, you can still see the figure of the limited cup on the publicity map, so that some consumers are empty after arriving at the store. They say that in areas where restricted packaging is not available, brands should give clear hints and use promotional maps that do not disagree, rather than making customers who place orders happy.

In addition to this special reason, some netizens pointed out that when Ruixing promoted the joint packing cup, it did not add prompts such as "limited quantity, first come, first served" in the conspicuous position of the promotional map, and did not change the promotional map in time after the store was out of stock. Instead, it still promoted this limited product on platforms such as the studio, resulting in disappointing acceptance of conventional packing materials after buying only fans around.

Interestingly, Ruixing workers are also dissatisfied with the company's promotion of surrounding materials. In their relationship with customers, they know that some consumers buy drinks only for a limited cup, but they cannot change the publicity photo after the stock is used up, causing some customers to complain to the staff because they do not get the products they like. and give bad reviews or complaints to the store.

Employees point out that Lucky may be able to refer to the practice of other peers. After the limited materials in the store are exhausted, the staff in the store can put up the hint of "delivery of the surrounding materials for the activity" on each purchase platform to inform consumers in advance to reduce the occurrence of mismatch, and the clerk does not have to spend time apologizing and explaining to the customers.

In addition, some lucky users and shop assistants said that at present, officials often promote new products through live rooms and other forms, but the propaganda content of some live rooms is not in line with the actual situation of the product, so that viewers have a wrong understanding of it, thus causing some unnecessary misunderstandings. They believe that Lucky should control the content of the studio to avoid disputes between guests and employees.

Picture from: Xiao Hong Shu

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