Members are more expensive than others?! Lucky menu has one price per person!

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Consumers who often use online shopping platforms and mobile Mini programs to shop may find that old users cannot enjoy the original discounts on these Internet service platforms, and even the prices are higher. Regarding this phenomenon, netizens call it "big data familiarity."

Recently, some consumers reported that they had encountered Lucky's "big data familiarity." The Yangtze Evening News reported that when a Luckin user and his colleagues purchased the same drink, they accidentally discovered that there was a 6 yuan difference in the payment amount of their order. The two coffee buds opened Lucky's menu interface to compare and found that the price list of drinks they received was completely different.

What makes this consumer even more dissatisfied is that he, a brand member who has purchased Luckin's "Coffee Freedom Card", buys a drink by two to three yuan more than his non-member colleagues. Sometimes the difference between the two people's orders reaches 6 yuan per cup.

In response to this situation, the customer found several colleagues to compare the prices of drinks on different users 'mobile phone Mini programs. Taking the recently launched "Big Watermelon, Raw Coconut and Cold Extract" as an example, some ordering interfaces showed the cheapest price of 10.9 yuan, but some were priced at 16.8 yuan, which can be described as "one price for one person."

Based on the feedback from users, the reporter asked Ruixing shop assistants and official customer service for verification as an ordinary consumer. The employee said,"The coupons the system pushes to everyone are different, and there is nothing we can do." The same is true for the customer service reply, saying that the system will issue coupons from time to time, and that the coupons are targeted at different consumer groups, and there may be certain differences in the discounts received by users of the Mini programs.

As for the fact that a single drink after consumers purchase the "Coffee Freedom Card" is more expensive than that of non-members, Lucky customer service explained that it may be caused by the greater discounts received by non-member accounts.

Interestingly, the reporter randomly interviewed a customer who had just finished buying drinks from Lucky. The other party said that he had discovered the "price bug" of Lucky Mini programs very early on. Therefore, in order to get a more favorable drink, the customer opened two accounts,"The small size can drink a raw coconut latte of 9.9 yuan, while the large size costs 13.9 yuan."

On social platforms, using "Lucky kills familiar" as the keyword, hundreds of complaints from netizens can be searched, and their feedback contents are basically "The unit price of Lucky drinks is lower first and then higher","Buy too much, and the unit price becomes higher" and so on. Most consumers said that what they care about is not the price of the product, but that the practice of "killing it" makes long-term users and brand members feel like they are treated as leeks.

They admitted that the brand's "familiarization" approach will cause long-term repurchase customers to feel "backstabbing", making people very disappointed when they realize that they have to pay more than individual customers to buy drinks. Therefore, after experiencing official "familiarization", some people have given up becoming members of chain brands, canceled their original accounts, and instead chose which coffee shop to place an order based on its discount.

Picture from: Xiaohongshu

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