Grab bread?! Takeout war empties Starbucks pantry!

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Recently, the takeout war between Jingdong and Meituan has attracted attention, and related terms have been on hot searches one after another, becoming a topic of discussion among netizens after lunch.

While watching this immortal fight, many takeout users discovered that the two major platforms have launched various extremely powerful discounts in order to compete for the attention of consumers. They have the impression that Starbucks, which starts at more than 20 yuan, has been affected by the war, and takeout prices continue to decline.

Judging from the order records posted by consumers on social platforms, the "bread + coffee" package that used to cost dozens of yuan was added to the coupons given by the platform, and only a dozen yuan was collected in the bag. Some users can even get a Starbucks breakfast for more than 3 yuan, which makes people sigh that "I have never tasted such a cheap Starbucks in my life."

However, not all takeout users can drink a few cups of coffee a day, so some Starbucks fans who have received coupons such as "60-25" and "60-45" turn their attention to cakes, breads, etc. that they are reluctant to buy in ordinary times. Buy home these baked products, which originally cost seventy to eighty to eighty yuan, and store them for breakfast or afternoon tea in the next few days.

As a result, Starbucks 'bread, pastries, yogurt, etc. have recently become the target of competition among takeout users. Many stores have not yet closed, but there is a rare scene of "no food to sell", which is far beyond the expectations of migrant workers.

You should know that compared with similar products on the market, Starbucks 'bakery products are not affordable to the people, so employees more or less need to discard food that expires that day by the closing time of the store every day. Therefore, when they saw that the food cabinet in the store was empty, many Starbucks workers shouted that this picture was rare,"It's simply a 'grand page'"and" I haven't seen such an empty pastry cabinet in a long time."

As consumers, netizens are naturally happy to see the takeout war between Jingdong and Meituan, and even hope that this battle will last for a while longer,"Jingdong Meituan, please continue fighting","Jingdong Meituan, please continue fighting."

They said that under the influence of discounts, subsidy coupons, etc. on the platform, the takeout prices of high-priced brands such as Starbucks and Piye have been "directly converted to Lucky prices," prompting many consumers to be willing to place orders and try drinks that they would not normally buy. or food. Many people believe that brands affected by the takeout war will not only surge in sales and increase store revenue in the short term, but also take advantage of this opportunity to attract a large number of new users.

However, for store workers, they are not happy that the takeout war continues. They admitted that since Jingdong Meituan kicked off the takeout war, they have been in dire straits and have to handle several times more takeout orders every day than usual.

Some people said that the surge in workload in recent days has made them extremely tired and ridiculed the gods fighting on takeout platforms. The ones who suffer are those who are busy serving meals in time at the bar.

Picture from: Xiaohongshu

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