Disappointed! Tea Yan Yuese enters Hangzhou and does not sell milk tea?!

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Recently, many Hangzhou citizens have discovered that Cha Yan Yuese has quietly opened a temporary stall in Wulin Square.

It is understood that although Tea Yan Yuese has begun to expand its stores in recent years and opened stores in Nanjing, Suzhou, Wuxi and other places, it has never settled in Hangzhou, which is not far from these cities. Therefore, although Cha Yan Yuese only opened a pop-up shop in Wulin Square, local milk tea lovers were unsurprisingly aroused when they saw the hanging promotional posters.

When some citizens saw the staff setting up a booth, they couldn't help but feel excited. They ran to the stalls that had not yet been renovated to take a look and pay attention to relevant information about the pop-up shop. Many people are gearing up to queue up here on the opening day of the store to buy a cup of signature milk tea or snap up some city-limited areas.

However, after the tea was opened for public use yesterday, expectant milk tea lovers rushed to the scene to queue up to check in, but found that the stall did not have the tea they wanted to try most. The items on the counter were snacks, tea bags and other products launched by the brand.

Although judging from the price list of exhibits posted by on-site customers, the prices of these special products with tea Yanyue are not expensive, this situation is really unexpected for fans who want to have a cup of milk tea and rush there early in the morning. They said they did not expect tea Yanyue to open a snack stall in Hangzhou.

However, some fans who have not been able to buy milk tea may be thinking of "coming here" and planning to buy some tea snacks to take away, just as they have been here to check in. However, on-site customers reported that because the booth is for participating in local activities, the event will take a percentage of the booth's revenue, members are not supported to use their own recharge balance and can only pay on site.

In addition, some consumers said that on the first day of operation of the stall, the famous shredded bread snacks had been sold out, and many other products were also sold. The staff responsible for the operation of the stall informed that not many stalls are alive and will not be replenished after they are sold out.

Many netizens who love the brand were disappointed that Tea Yan Yuese made its debut in Hangzhou but lacked the brand's characteristics."No milk tea? I'm so excited in vain." Many people are even blunt,"If you don't sell drinks, you can go back","Don't come","Why don't you sell freshly made milk tea?"

In the eyes of many netizens, what makes tea beautiful and beautiful is the freshly made milk tea, rather than derivative products such as snacks and tea bags that can be purchased through official e-commerce channels. However, at the first pop-up booth in Hangzhou, the brand did not bring its most distinctive tea drink that consumers wanted to try, which inevitably disappointed the guests who came here.

In addition, many local citizens believe that if Tea Yanyue has plans to open a store in Hangzhou in the future, its first pop-up booth should do a good job in promoting the brand, let more local consumers understand its specialty drinks, etc., and seize this wave of traffic and popularity.

However, judging from the current situation, some people think that the publicity effect brought by Tea Yanyue's pop-up stall this time is counterproductive, which not only makes milk tea lovers fail, but may also affect the good impression of local customers, so that some people regret and sigh,"Tea Yanyue's enthusiasm has not been caught."

Picture from: Xiaohongshu

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