Promote milk tea instead of water?! Naixue's marketing has rolled over!
▲
click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop
Recently, some netizens reported that a Naixue store in Henan Province posted an important notice declaring that "don't drink water if you can drink milk tea."
Online screenshots show that the store posted a post titled "Issuing an Important Notice" on social platforms on April 25. The caption read: Don't drink water if you can drink milk tea. Saving water starts with me. Attach topic tags such as "serious nonsense" and "abstract".
In the distributed picture, the "Important Notice" in white and black words read,"Due to the hot weather and the sharp increase in water consumption, many freshwater resources have turned red. I hope all citizens will save water. Don't drink water if you can drink milk tea. Leave water to children who cannot drink milk tea and spread love on."
According to feedback from netizens, the media reporter contacted the staff of the store on the morning of April 29, and the other party confirmed that such an "Important Notice" had indeed been placed in the store a few days ago. It was printed by the store manager and placed on the bar. However, I am not sure what the store manager meant by this move.
The staff member said that the store he was in was a franchise store, and the "Important Notice" posted online was only displayed in the store for two or three days. Later, the regional manager called and asked the store to be removed, saying that some of the content was inappropriate.
The store manager explained that because the mall was slow down, it had to publish some promotional content on social platforms every week, but sometimes it racked its brains and didn't know what to shoot, so it would imitate popular Internet messages,"When I saw similar abstract videos on the Internet, I imitated them, and after taking the photos, I took them away." As for the content of the notice or misleading consumers, the store manager said,"We are just playing tricks, just for the sake of humor, and there is no other special guidance."
However, the store's response could not convince the onlookers who were dissatisfied with the content of the notice. As the number of people paying attention to this matter increased, yesterday afternoon, the topic #Naixue's tea store notified you not to drink milk tea #hit the hot search. Netizens talked about it, commenting sharply,"Don't drink Naixue's tea if you can drink water","They won't find this humorous, do they? "。
Some people pointed out that A4 paper in white and black is printed with important notices and placed in a position where customers can see them when entering the door. This does not seem like a joke to people who do not understand the Internet craze, but will mislead the public. Awareness. Most people think that Naixue Store's gimmick marketing practice is inappropriate and bluntly said that "some jokes cannot be made."
At the same time, media reporters searched on social platforms and found that the store account had been cleared and relevant posts had been deleted. Subsequently, the relevant person in charge of Naixue responded to the matter, saying that after investigation, the move was the behavior of individual franchise stores. After discovering it, the headquarters immediately stopped it and ordered the relevant content to be revoked. In an interview with reporters, the other party said that the company will further strengthen store management to prevent such things from happening again.
Picture from: Internet
Disclaimer: Some pictures in this article come from the Internet, and some content on the website, such as pictures, will respect the copyright of the original work and indicate the source. However, due to the huge quantity, there will be some pictures and texts that have not been marked in time. Please forgive me. If the original author has any disputes, he can contact the website to handle them. Once verified, we will correct them immediately. The "Coffee Factory" will organize and edit them. Please indicate if the copyright is infringed, please inform us to delete them. Thank you ~!
- Prev
Why does Turkish sand make coffee without filtering the dregs? How fine is the grind of Turkish coffee?
Filter papers, filter cloths, filters and other items are all the filtering devices we use when making coffee nowadays. The purpose is to filter out the coffee grounds so that the coffee has a cleaner texture. But even today, when filtration devices are very popular, there are still many coffee practices that retain coffee grounds.
- Next
Jasmine milk white new product becomes "soy milk" with a milk lid?!
▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Workshop Recently, Jasmine Milk White launched the "Pomelo Coconut Series", which launched three drinks: pomelo apple coconut, pomelo jasmine coconut and pomelo white coconut, attracting the attention of a large number of fans. According to the official introduction, the main feature of the new series of drinks is the creative pomelo mint milk lid
Related
- A coffee shop drives customers out on the spot?! Store: No Chinese people are accepted
- Children suffocated and died after drinking pearl milk tea! Parents: The store did not inform the risk
- Can I put a thermos in a thermos pot to keep my coffee warm? Why does coffee not taste so good after it cools down? What is the most suitable amount of milk for latte?
- How to make coffee cream? Do I have to use instant powder for 400 hand-made coffee? What is the composition of coffee cream in Naples coffee?
- What is an authentic cappuccino? How to make cappuccino golden circles? What is the ratio of coffee to milk in a cappuccino?
- Can espresso beans be used to make hand-brewed coffee? What is the difference between Italian mixed beans and hand-made single beans? What are the characteristics of SOE coffee beans?
- Big battle! Mixue Ice City has opened three stores in the United States?!
- Lucky launches rice milk latte! Netizen: After drinking it, I thought I bought it an ordinary latte
- Remove the perimeter! Naixue's largest flagship store in the world quietly closed!!
- Manner Co-branded Cup is a literary style?! Netizen: I almost didn't recognize it