Promote milk tea instead of water?! Naixue's marketing has rolled over!

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Recently, some netizens reported that a Naixue store in Henan Province posted an important notice declaring that "don't drink water if you can drink milk tea."

Online screenshots show that the store posted a post titled "Issuing an Important Notice" on social platforms on April 25. The caption read: Don't drink water if you can drink milk tea. Saving water starts with me. Attach topic tags such as "serious nonsense" and "abstract".

In the distributed picture, the "Important Notice" in white and black words read,"Due to the hot weather and the sharp increase in water consumption, many freshwater resources have turned red. I hope all citizens will save water. Don't drink water if you can drink milk tea. Leave water to children who cannot drink milk tea and spread love on."

According to feedback from netizens, the media reporter contacted the staff of the store on the morning of April 29, and the other party confirmed that such an "Important Notice" had indeed been placed in the store a few days ago. It was printed by the store manager and placed on the bar. However, I am not sure what the store manager meant by this move.

The staff member said that the store he was in was a franchise store, and the "Important Notice" posted online was only displayed in the store for two or three days. Later, the regional manager called and asked the store to be removed, saying that some of the content was inappropriate.

The store manager explained that because the mall was slow down, it had to publish some promotional content on social platforms every week, but sometimes it racked its brains and didn't know what to shoot, so it would imitate popular Internet messages,"When I saw similar abstract videos on the Internet, I imitated them, and after taking the photos, I took them away." As for the content of the notice or misleading consumers, the store manager said,"We are just playing tricks, just for the sake of humor, and there is no other special guidance."

However, the store's response could not convince the onlookers who were dissatisfied with the content of the notice. As the number of people paying attention to this matter increased, yesterday afternoon, the topic #Naixue's tea store notified you not to drink milk tea #hit the hot search. Netizens talked about it, commenting sharply,"Don't drink Naixue's tea if you can drink water","They won't find this humorous, do they? "。

Some people pointed out that A4 paper in white and black is printed with important notices and placed in a position where customers can see them when entering the door. This does not seem like a joke to people who do not understand the Internet craze, but will mislead the public. Awareness. Most people think that Naixue Store's gimmick marketing practice is inappropriate and bluntly said that "some jokes cannot be made."

At the same time, media reporters searched on social platforms and found that the store account had been cleared and relevant posts had been deleted. Subsequently, the relevant person in charge of Naixue responded to the matter, saying that after investigation, the move was the behavior of individual franchise stores. After discovering it, the headquarters immediately stopped it and ordered the relevant content to be revoked. In an interview with reporters, the other party said that the company will further strengthen store management to prevent such things from happening again.

Picture from: Internet

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