Manner launches new tea coffee products! Netizen: A certain lucky person

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Recently, many users have found that Manner seems to have accelerated the new speed of beverage availability. In addition to updating SOE's coffee beans, a variety of cold drinks with different flavors have been launched continuously for more than a month, attracting many fans to place orders and try them.

This week, Manner launched a new product "Orange Iced Tea Latte", which combines currently popular oranges, jasmine green tea, coffee and other elements into a cup of drink. The name alone has aroused tea coffee celebrities, fruit coffee lovers and others. Curious. So after the menu was updated, many people immediately picked up their cups and went downstairs to buy a cup to try it.

However, after trying this drink, consumers who bought it bluntly said that Manner's new product was too similar to another flavor latte sold at home, the "Orange Latte". Judging from the buyer's show shared by netizens, the two drinks are almost identical in appearance, with orange slices added to both lattes.

In terms of taste, these two products are also very similar. They pointed out that although Manner's new product added a certain amount of jasmine tea soup to enrich the taste, the flavor of the tea soup in actual consumption was concealed by the aroma of orange syrup. If you have a weak taste, you will only feel that Manner's new products are "colliding" with your own popular lattes.

This discovery made some consumers somewhat disappointed with Manner's new products, but at the same time, some regular customers noticed that most of the drinks recently launched by the brand are combinations of "fruit + tea soup + coffee."

Although fruit-flavored tea and coffee are not uncommon in the current coffee beverage market, and Ruixing and Kudi all have such products that are popular among consumers, in the eyes of some users, Manner's continuous launch of similar products seems to be just arranging and combining the elements that customers like. The tea and coffee developed not only makes fans feel less fresh, but also is too similar to competing products in the industry and lacks characteristics.

For example, the tea coffee "Apricot Iced Tea American" launched not long ago also uses jasmine tea soup in this product. However, some customers tried it and found that the tea was not strong, and it tasted more like the yellow apricot American style they had tried in other coffee shops. Therefore, Manner's apricot flavor tea coffee, which costs 20 yuan, was ridiculed by some people as "a lucky replacement."

In addition, regulars pointed out that most of Manne's new drinks are like a cup of sweet water without the flavor of coffee. After they were launched, consumers have reported that the overall taste of the drinks is sweet, so that some people claim that Manner is now transformed into a "saccharin assassin", making people who have tried them be discouraged by the unacceptable sweetness and unwilling to buy again.

Some old users bluntly said that Manner is one of their representatives of boutique coffee, and most of the products sold in stores are in line with the preferences of coffee consumers.

However, perhaps affected by market demand, syrup, thick milk, etc. have gradually become one of the indispensable ingredients in the beverage formulas developed by the brand. The drink you drink in your mouth is more like sweet milk tea mixed with some coffee liquor, making regular customers After trying it, they were poured cold water by the sweetness of their mouths, admitting that they had lost more and more expectations for Manner's new products.

Picture from: Xiaohongshu

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