Label the lyrics! Is the Starbucks limited cup imperfect?!

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Recently, Starbucks officials announced a joint cooperation with the well-known band Mayday Second Wave to launch a new drink, Bergamot Pomelo Bubble American, and launched themed limited packaging cups and paper bags to attract the attention of fans.

Judging from the buyer's show shared by social users, the Starbucks theme package printed the classic lyrics from Mayday's works with high popularity in colored fonts, which looks concise and very literary. When these transparent plastic cups are filled with colorful cold drinks, users will become a magic weapon in their hands, and every photo will be a good-looking check-in photo.

As a result, many fans went to nearby stores to place orders after using limited cold drink cups in stores. In order to collect the nine official lyrics cups with different words printed on, surrounding parties spared no expense to buy multiple cold drinks, planning to receive the drinks. Wash and collect these plastic cups.

However, after receiving the drink, some expectant fans were immediately angry when they saw the white label posted right on the printed pattern on the back of the lyrics. Many people tried to tear off this drink sticker, but after trying, they found that the sticker was too sticky and there would be residual glue on the cup after tearing it off, making their collection not as perfect as expected.

Therefore, consumers who buy "return pearls" can't help but post complaints after receiving such lyrics cups,"What does the meaning of putting the label on the lyrics? I ask?","It's already co-signed, why do you still put it on the lyrics? place! "," posted like this, what is the significance of the lyrics cup? ", think it is inappropriate for shop assistants to put labels on patterns they care about.

In addition, customers who bought multiple drinks in stores found that they wanted to collect different styles of theme cups at one time, but never expected that they would actually receive multiple limited cups with the same pattern. They couldn't help but wonder,"Does a store only have one cup shape?" The confusion.

Various feedback on social media made fans who were originally looking forward to the event quite dissatisfied. Many people bluntly said that they bought Starbucks drinks after the official start of the joint event, more to get theme cups with lyrics on them, but the label stickers blocking the pattern and receiving multiple packaging cups with the same pattern in a row have affected their event experience and questioned the brand's "need to do basic training with shop assistants" before the event starts.

In response, Starbucks employees showed up and explained that according to store regulations, drink labels should be posted on the remarks area of packed cups. Consumers 'feedback that the labels were posted on the pattern may be caused by a moment of negligence by the clerk. They said that if customers want a perfect and undamaged theme cup, they can communicate with the store in advance, and the clerk will meet their requirements within the limits allowed by regulations.

As for the situation where users receive multiple cups of the same model, employees said that the official will equip several styles of packaging cups based on store sales, but each packaging cup has a pattern. According to the brand's strict requirements on food safety, stores need to consume a packaging cup before unpack a theme cup with a different pattern. So if fans order multiple drinks at once, they are more likely to receive multiple themed cups of the same style, rather than the random pattern they expected.

Picture from: Xiaohongshu

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