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I'm confused! CoCo employees are stabbed in the back by Jingdong's sudden activities

Published: 2026-04-26 Author:

Last Updated: 2026/04/26, ▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Workshop The day before yesterday afternoon, many passers-by passing by CoCo Milk Tea Shop across the country saw takeout boys coming from all over the country approaching the store, blocking in front of the pickup area and urging the clerk in the bar, thinking it was a recent takeout war. It brought traffic to the tea and beverage shop. But seeing the rider more and more

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

The afternoon before yesterday, many passers-by passing by the CoCo milk tea shop across the country saw takeout boys from all over the country approaching the store, blocking the pickup area and urging the clerk in the bar, thinking that the recent takeout war had brought traffic to the tea shop. However, seeing that there were more and more riders, the shop assistants were unable to serve meals in time, and even some stores had quarrels and disputes, which suddenly made passers-by curious what happened to CoCo, which was not usually very busy.

In response, CoCo workers who were experiencing chaos only felt like crying but not crying. They posted complaints during work, saying that the store was "stabbed" by the Jingdong platform.

According to the replies from the shop assistants and the internal chat records posted, the store subsidized the four 9.9 discount drinks set by the platform to 1.9 yuan on the Jingdong platform the day before yesterday without informing them in advance. Due to the high intensity of the discounts and the sudden arrival, a large number of CoCo stores across the country poured in a large number of takeout orders in a short period of time, catching all milk tea workers unprepared.

Many employees recalled this chaotic afternoon. They only remembered that at a certain moment, the ticket machine in the store was ringing non-stop, and within a few minutes, the backstage system received hundreds of takeout orders, causing the tea shop with only one or two people on duty to suddenly become a mess and had to quickly call the store to "shake people" to support it.

But even so, this wave of "wealth and wealth" still made working people unable to withstand it. Many stores had no choice but to remove their activities and were forced to close orders on the Jingdong platform. When they were accused by consumers of "being unable to afford it", they felt aggrieved.,"What should I do if the order goes up? Then call the police."

They said that since the platform party did not give advance notice, the store's manpower, materials, etc. were prepared based on the sales volume of the previous working day. However, they did not expect that the store's order volume in one hour after the event was more than half a day. They could only rush to prepare materials while shaking milk tea in a hurry. They had to pack and soothe the people waiting for meals. They all wished they could transform into Nezha and have enough arms and brains to cope with the surge in orders.

However, Jingdong's takeout chaos not only affected milk tea workers, but also riders and customers.

Many takeaways who received orders said they arrived at the store to find that the milk tea made by employees was in short supply and advised customers to cancel their orders by themselves."I don't think they can make it tonight." Netizens who witnessed the grand occasion of the rider blocking the milk tea shop shared a live photo."Your list depends on the rider to grab it. Some riders are fighting! ", so that the crowd stared at stones, calling the milk tea shop became an offline battlefield for riders to grab orders.

Consumers who wanted to take advantage of this wave of strong discounts to "collect wool" also complained. They had no choice but to say that the drinks they ordered were not only slow to deliver, but the milk tea that the rider grabbed was not the same cup they ordered. The taste of the drink was not as good as usual, and it lacked small ingredients, which made people "stay silent every time they drank it."

Perhaps the only thing to be happy about is Jingdong's promise of "overtime free" policy, which has enabled many customers who did not receive takeout within the specified time to receive refund reminders and drink milk tea without spending a penny.

The promotion of take-out platform activities, the price of milk tea dropped and the volume of store orders rose sharply. This should have been a win-win situation for all parties. However, in fact, this unexpected preferential activity caused the tea shop to topple and the number of migrant workers complained endlessly. It also caused consumers to be unable to get satisfactory drinks, and the take-out staff who received the delivery order were charged, making the participants of this unexpected event unable to get a good experience.

Picture from: Internet screenshot

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