Hard work?! Ancient tea comes with new good morning fresh milk!

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Recently, some users noticed some changes in the menu when opening the Ancient Tea Mini programs. In addition to regular drinks, a drink called "Good Morning Fresh Milk" appeared.

According to the instructions on the Mini programs, the only raw material used in this newly launched drink is fresh milk. Customers can choose cold milk with ice cubes or heated warm milk according to their needs. Consumers who are curious about it try to buy the new product immediately after it comes on the market. It was confirmed that the new product was consistent with the promotional picture. The packaged cup contained fresh milk used to make tea in the store. The taste was consistent with the fresh milk sold in convenience stores, supermarkets, etc., and there was nothing special about it.

Seeing the brand launch of this unexpected new product, many netizens thought of a glass of ice water that appeared in the menu some time ago. In their view, Guming's 1 yuan ice water meets the consumption needs of some people to a certain extent. From the current market feedback, this product also has its corresponding audience. Employees say that people will come to the store every day. Buy it.

But for the fresh milk that sold for 8 yuan this time, the first reaction of the onlookers was "Will anyone really pay?" They said that although Guming stores use refrigerated fresh milk from common brands such as Yuexian, Weigang, and Adopt Yitai Cattle, spending 8 yuan to buy a cup of milk of about 500ml "doesn't feel as good as a 24-hour convenience store","It's better to buy a can of blue fat people and drink it yourself","Isn't it delicious to go to the supermarket and buy a bottle? "。

Netizens who often buy milk bluntly said that the prices of bottled milk on the market today vary, but within the price range of 8 yuan, consumers can choose from many fresh milk products, and if they encounter supermarket promotions, fresh milk purchased for 8 yuan may be much more cost-effective than Gu Ming's cup of good morning fresh milk.

Because of this, many netizens believe that this product does not have a price advantage compared with bottled milk on convenience store shelves. Consumers in need of milk also bluntly stated that they would prefer to buy more cost-effective bottled milk and would not choose to buy this cup of morning fresh milk.

They found it difficult to understand the brand's intention to launch this new product, and critically commented that Gu Ming's fresh milk on the shelves was "hard-working." Some people left comments and joked that it might be because R & D personnel who encountered a creative bottleneck period wanted to complete their work KPI and think of putting pure milk with water on the shelves as a new product and adding an extra drink to the menu.

In addition, some netizens with curious ideas thought of Gu Ming's recent launch of ice water, lemonade and other unexpected products, and boldly predicted that the brand might launch iced soy milk after the launch of iced milk. This series of actions may be a prelude to the official's entry into the breakfast field."Is the next step to produce soy milk?" and "I feel that they are going to enter breakfast because there is still some light food testing."

Although most users complained about the new product after learning about it, some people believed that Gu Ming's move was not meaningless. In their view, customers can add small milk tea ingredients such as coffee concentrate or brown sugar popo to the fresh milk they buy to get a low-cost latte or tea drink, and also experience the fun of homemade drinks.

Picture from: Xiaohongshu

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