No single point! 1 point mini cup fixed 2 cups for sale?!

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

As Children's Day approaches, a number of chain brands have successively launched limited activities and surrounding areas with related themes to attract the attention of big friends who are full of childlike interests. At 1 o'clock, the cute and small June 1 mini cup returned within the recent limited time limit. According to the official, a total of 5 stores are selling drinks to participate in the Children's Day limited activities. Users can choose the corresponding drinks according to their personal preferences.

The appearance of mini cups, which are much smaller than regular packaging cups, immediately aroused the interest of many fans. In their view, although the mini cup has a small capacity, it is the best choice for people who want to try different flavors but cannot drink too many cups of milk tea at one time. Therefore, when the mini cup went online, many people immediately opened the Mini programs and planned to buy multiple drinks with different flavors at once to try it.

Unexpectedly, when the user selects a mini cup of a certain flavor, the system shopping cart automatically displays 2 cups, and the taste, tiandi, ingredients, etc. of the 2 cups of mini milk tea are all exactly the same, so it is impossible to adjust the taste according to the user's own thoughts.

This situation can surprise some customers. They said that after noticing the brand's launch of the mini cup model, all they wanted was to mix and match flavors by purchasing ultra-small drinks to meet their need to taste multiple flavors at once, but they did not expect that this mini cup must be bundled with 2 cups of the same drink.

Customers who wanted to share with their friends said that they liked to drink sweeter, while their friends preferred less sweetness. However, when ordering mini cups, they found that the drinks in the set could not be individually modified, making them want to buy a mini cup set. They couldn't even share it together.

In addition, some customers who received the mini cups posted their own buyer shows, dissatisfied with the store's equipping the mini cups with regular long straws, and bluntly said that the use of long straws with mini cups was not good."It's so uncomfortable to drink the long straw until the stomach is full of air. I didn't drink two sips of milk tea, and my stomach is full of air."

In this regard, many consumers believe that since the brand has launched the mini cup model, it should consider the diversified needs of customers. It is unreasonable for them to "bundle sales" two drinks of the same flavor."Is it okay to drink two drinks?? "," Why can't I double it? I want to taste every flavor?"," What's the point of only ordering two cups of the same?"," Except for the mini cup, what's the point of not ordering one? It's like half a portion of rice, and the minimum purchase quantity is 2".

However, when workers at 1 point saw these feedbacks, they cried out that they were suffering beyond words. They revealed that since the official did not provide raw material ratio data for mini cup drinks, they could only use a snow pot to shake out a cup of tea and then pour it into two mini cup cups equally.

If they make mini cup sets with different flavors according to customers 'requirements, it will greatly affect their meal efficiency and may cause material waste. In addition, the official publicity document also emphasizes that the two cups in the set are the same drink. Based on this, they can only produce it in accordance with the brand's regulations, and cannot meet the requirements of customers 'desire for mix and match of flavors, purchase of separate mini cups, etc.

As for the straw problem reported by a few people, employees said that the mini cups actually have matching straws. However, due to the short duration of the return event, most stores do not have much stock of short straws. If the stores run out of materials, they can only provide customers with regular straws.

Picture from: Xiaohongshu

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