A cup of milk tea water?! Ruixing Jasmine Flower Latte Reformulated

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Recently, a group of Ruixing tea and coffee lovers posted feedback on social platforms, saying that the taste of the jasmine floral lattes they often buy back is significantly different from before, and it is suspected that the brand has quietly changed the formula.

It is reported that in March this year, Ruixing Guanxuan Light Milk Tea was fully upgraded. After changing the tea powder to freshly extracted tea soup, other drinks on the menu with jasmine tea bases were upgraded, including Jasmine Flavor Latte. The improved Jasmine Flower Latte has a natural and fresh aroma and is cleverly integrated with coffee. It is deeply loved by consumers, making it a "daily must-order" for many people.

But from June 2, regular customers took a sip of the Jasmine Flower Latte freshly made by Ruixing workers that day, but they obviously felt that it was completely different from yesterday's drinks."The taste is super light and has no coffee flavor at all","I 5.9 seems to have bought a cup of water","I only drank the flavor of jasmine tea but not coffee flavor","It turned into a cup of milk tea water","It's watery and scarce, and there's no coffee flavor at all."

The sudden change in taste caught many tea coffee heads off guard, and they questioned whether Ruixing had quietly revised the formula. Some attentive customers noticed something on the label of the packaging cup. They pointed out that the Jasmine Flower Latte they purchased on June 1 was marked with "Italian Essence", but the label on June 2 showed "Short Extract Concentrate".

In addition to the common strong and bitter Espresso, Espresso actually has two similar espresso coffees, the short version of Ristretto and the long version of Lungo. Among them, the short extract only takes the front and middle sections of the espresso coffee, so the final coffee extract is usually less than conventional espresso.

The official Mini programs show that although the Jasmine Fragrance product options do not mark "Short Extract Concentration", the product promotion picture contains an additional introduction to "Ristretto." Based on this, some netizens believe that Lucky may have switched to short-extract concentration, which reduced the amount of coffee in the Jasmine Flower Latte, so that this tea coffee tasted not as good as before, and the coffee taste seemed a little bland.

At the same time, a lucky worker posted internal information, saying that the formula of this tea and coffee series not only modified the concentrated extraction method and adjusted the amount of coffee liquor, but also changed the ratio of tea soup to milk in the drink.

Judging from the pictures, the biggest difference between the old and new recipes lies in the extraction method of espresso and the amount of tea soup. After actual production, some Ruixing employees said that due to the change in the ratio of coffee to tea soup, the content of milk also changed slightly from before. Overall,"there is more tea and less milk and coffee."

In addition, employees revealed that the change in the drink formula was too sudden. After it was implemented on June 2, many regular customers drank the difference in the taste of Jasmine Flower Latte and were quite dissatisfied with the upgraded tea coffee, so that the store received bad reviews and complaints. With the increase in the number of complaints, they had to spend time explaining to users who questioned the drink's mixing with water.

The speculation in their hearts was confirmed by Ruixing workers. Loyal fans who were accustomed to the original flavor of Jasmine Flower Latte couldn't help but shout that they found it difficult to accept the drink after the upgraded formula. Many people even posted directly on Airexing, shouting that the official should change the formula. Let this popular tea coffee restore its original taste.

Picture from: Xiaohongshu

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