Unheard of! Lucky Jiaxing's city-wide stores are closed?!

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As the take-out war becomes more and more popular, consumers can encounter no-threshold coupons issued by major platforms every few days. At the same time, the migrant workers responsible for the production also welcome explosive orders without warning. For example, this morning, Meituan launched a new event. Users participating in the event can receive the Lucky redemption coupons provided by the platform. After placing an order, they can get a free cup of coffee that does not cost them a penny.

I thought that a few yuan of coffee was a huge discount, but I didn't expect that the platform would launch a "0 yuan purchase." Many consumers who received free coffee felt unbelievable and shared their purchase experiences this morning. Sharing it on the Internet, reminding other users not to miss the opportunity given by the platform, so that in a short period of time, many users rushed to open their mobile phone software and follow the strategy to place an order for "0 yuan coffee."

However, after lunchtime, netizens continued to report that Lucky's nearby stores had indicated that the stores were closed, and the free coffee redemption coupons they had spent their efforts were useless. Later, some users posted screenshots on the takeout platform, saying that except for transportation hub stores that do not support takeout services, all stores in Jiaxing City had displayed "closed for business." It was suspected that they could not withstand the order wave brought by "0 yuan purchase" and had to close online ordering channels.

The forced closure of stores across the city really surprised the onlookers, and they couldn't help but ask whether consumers who had already bought coffee were really as exaggerated as Internet rumors.

In response, netizens who went to the store to pick up their own drinks posted photos one by one, saying that the pictures they saw after arriving at the store were beyond imagination. The small dining table is filled with cups of freshly made drinks. The long tables, seats, take-out shelves, and even the open space in the customer area of the store are filled with packed bags of orders.

As for Lucky workers, they have been circling around the operation area like gyros since the platform activities were launched. They have no time to communicate with the takeout riders and customers who come to pick up the food. They can only work hard to keep the order from the ticket machine constantly spitting out. Some people are so busy that they can't even eat a sip of water or rice.

Customers who learned the news from store employees revealed that after the launch of the "0 yuan coffee purchase" campaign launched by the platform, some stores received hundreds of orders in a short period of time, and some larger stores broke through the thousand-cup mark early.

However, since the platform did not seem to inform the merchants in advance before the start of this event, many stores still arranged for only one or two employees to work as usual. As a result, there were already manpower in the store that was unable to cope with the tide of orders, and the person in charge had to urgently shake people and ask the clerk who should have rested to hurry to the store to work overtime. Even so, many stores said they no longer dare to restart the takeout order platform today, admitting that orders already received in the store may not be completed.

It is worth mentioning that in addition to Lucky workers, there are also takeout riders who have a headache about the large number of orders brought by this 0-yuan purchase. Some customers who came to the store for self-collection said that because there were too many orders waiting to be delivered in the store, the delivery staff could not deliver according to the time displayed by the system. They did not want to wait at the station for two or three hours, so they had to go downstairs and pick up the food themselves. The area rummaged through their drinks.

Another netizen said that perhaps there were too many orders to be delivered. Some riders gave up electric vehicles that could flexibly shuttle through alleys and switched to tricycles to load drinks, calling this picture too impactful.

Picture from: Internet

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