The table is full of abandoned coffee! Lucky's "0 yuan purchase activity" wastes food?!

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Recently, the situation of takeout "Three Kingdoms Kill" has been fierce, and many chain tea and coffee brands such as Lucky, Mixue Ice City, etc. have been involved in one preferential event after another initiated by the platform. Just yesterday, Ruixing's stores across the city in Chengdu were attacked by "0 yuan purchase orders" submitted by users, resulting in varying degrees of explosive orders.

Judging from feedback from all parties on social media, when the Ruixing offline store opened yesterday, users who received the redemption coupons rushed to place orders to buy their favorite 0-yuan coffee. The ticket machines in many stores seemed to have a program error for a while, and kept spitting out printed orders one after another. The system prompts sounded one after another, urging the shop assistants to order meals quickly.

Lucky workers revealed that under the influence of the "0-yuan purchase activity" on the delivery platform, most stores in Chengdu received hundreds of orders yesterday. Some shop assistants said that less than an hour after their store started receiving orders, there were more than a thousand drinks waiting to be made, and the meal pickup time was extended to two or three hours.

However, after fighting this high-intensity "tough takeout war", when Ruixing workers began to clean up the chaotic battlefield, they found that there were many unclaimed drinks left on the table. Seeing that no one cared about these coffee whose ice cubes had turned into water, some shop assistants had to call the customers one by one to remind them to pick up the meal. If the customer does not want to pick up the meal, they will have to arrange a refund according to the customer's needs, and then throw out all the prepared drinks.

The scene of "the table full of coffee being abandoned" fell into the eyes of the onlookers, which immediately made people feel filled with emotion. They said that after the zero-yuan purchase event started, many users placed several orders in a row with the mentality of "not picking up wool, not picking up wool," but may be due to practical reasons such as too long to pick up meals, forgetting to pick up meals, and not being able to finish drinking., causing these prepared coffees to become "garbage."

In the eyes of many netizens, such consumer behavior is a waste of food and an increase in material loss in stores, and on the other hand, it consumes manpower and adds too much burden to migrant workers. They believe that users who receive free redemption coupons distributed by the platform should place orders based on their actual needs, rather than impulsive consumption to collect wool, resulting in waste of resources.

In addition, some netizens believe that Lucky may need to adjust the restaurant's meal delivery method during the platform's promotional activities, such as waiting for customers to arrive at the store before making drinks. In this way, customers who come to the store to pick up meals can get freshly made drinks with the best taste, and the store can also avoid the situation of unclaimed orders.

But for this seemingly two-pronged proposal, Lucky workers reluctantly waved their hands, saying that this method of serving meals was difficult to implement. The shop assistants said that each order from Lucky has its own specified meal delivery time. If customers make it after arriving at the store, there will be chaos in order delivery, which will affect their work efficiency and make it difficult for the store to maintain a high value for all data related to user experience.

In addition, most customers who choose to come to the store to pick up their drinks and leave after arriving at the store. They are reluctant to continue waiting, and the shop assistants cannot predict when the customers will arrive at the store. Therefore, in the view of most Lucky employees, it is a more efficient way to serve meals by making all orders in order and placing them on the counter for users to pick up.

As for the "discarded coffee" on the table at closing time, although Ruixing workers also feel that it is a waste to throw it into the trash, considering food safety, they can only destroy and discard it according to the brand's requirements.

Picture from: Xiaohongshu

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