"Only live for 3 hours"? Xi Tea English advertisement was accused of not understanding it!

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Recently, Xicha brought the "Triple Thick Brush" matcha drink, which was widely acclaimed in China last year, to stores in the United States, and launched a time-limited buy one get one free event to promote the new product, attracting many local fans to check in and try it.

Interestingly, when some netizens browsed the promotional poster of Xi Tea released overseas, they noticed a line of small words marked below the product name,"only lives 3 hours." From its literal meaning,"only lives 3 hours" can be translated to "only live 3 hours." Combined with other content on the poster, this English sentence is difficult to understand by many users.

Many people think that the small line of Xi tea filling may mean that the "survival time" of this "triple thick wipe" is 3 hours. Once it exceeds 3 hours, the drink may undergo some qualitative change, making it unsuitable for drinking.

In addition, some people think that this annotated English explanation may refer to the duration of the new product event, that is, within 3 hours after the launch of "Triple Thick Brush" in stores in the United States, buyers can enjoy the one-for-one discount. However, in response to this speculation, some people pointed out that the poster did not specify the start time of the event, so this interpretation may not be correct.

Some domestic users believe that when this "triple thick wipe" was launched in China, the unique taste of the drink, matcha glutinous rice, was an eye-catching highlight of the new product. The official promotion also emphasized that this small ingredient was made by the clerk. Handmade that day. Therefore, in their view, the sentence "Xi tea" should mean that the edible expiration period of matcha glutinous rice in the new product is 3 hours.

In addition, some people think that the small print on Xi Tea may want to express "These teas only lived for 3 hours when they grew, so they are very... extremely fresh", or it may be that the brand wants to play a humorous joke with fans,"You will have 3 hours left after drinking it. Xi Tea has recently launched a special project for migrant workers to buy afternoon tea for their bosses."

While fans expressed their opinions, some onlookers believed that the brand had not done a good job in reviewing the copywriting when designing product posters. They bluntly said that whether they wanted to emphasize the best time to enjoy drinks or the time for new product activities, the brand should use an English expression that more accurately conveys its meaning, rather than writing a label with unclear meanings and grammatical errors to let consumers look at the poster and "read and understand it in English."

A few hours after the discussion post was posted, the official customer service staff of Xicha contacted the poster and said that the original intention of the small English words on the poster was to emphasize that "triple the thickness" should be drunk within 3 hours, but did not expect to cause users to misunderstand.

Xicha customer service said that after discovering this ambiguous English explanation, they had corrected the error, and the "triple thick wipe" promotional posters posted on social platforms such as Ins no longer display English annotations such as "only lives 3 hours".

Picture from: Internet

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