Can't you use the gift ticket?! Some stores in Guming are closed!

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Early this morning, a new round of "U.S. and Hungry Takeout War" kicked off. Meituan distributed a large number of tea and drink redemption vouchers to users. Hungry Moo and Taobao Flash Shopping responded to Meituan's "0 yuan purchase" with large discounts and discounts. activity.

Takeout users who learned about the discount news through social media channels opened the ordering software early in the morning and happily received the tea benefits distributed by the platform. But when they clicked on the list of nearby self-picked stores, they were splashed with cold water by the scene in front of them.

Screenshots of the platform posted by netizens showed that ancient tea stores in Shenzhen, Xi'an, Chengdu, Nanning and other places either showed that the redeemable 0 yuan drinks were out of stock, or the stores were "closed." In some cities, stores across the city are "closed", so that a large number of takeout users who receive coupons are unable to place orders normally.

However, some users found that stores that were displayed as "resting" on third-party platforms were not closed on the official Mini programs, and several lemonade products that participated in the 0-yuan purchase campaign could still be placed on orders for purchase. This situation immediately puzzled some netizens, wondering why the store status displayed on online platforms was completely different.

In fact, a large number of ancient tea stores that are "closed" are now busy due to the explosion of orders. The workers in the bar are as busy as tops, and the arms that shake the milk tea are almost swinging out of sparks. Fill the countertop with cups of packaged lemonade, milk tea, etc., obviously not in a situation where materials are out of stock and the store cannot continue to operate.

The real current situation of stores surrounded by customers and takeout riders immediately made takeout users realize that a large number of stores on the third platform "closed" may be a deliberate move by the brand to relieve the pressure on store orders.

As we all know, since several platforms launched the commercial war for takeout, the tea and beverage industry can be said to be the "bear the brunt." Special activities such as large discounts and zero-yuan purchases have frequently involved chain brands. Milk tea workers seem to be in trouble, often because of the explosion of orders in stores. They are so busy that they don't even have time to drink some water. Therefore, when hundreds of orders pour into the backstage, some milk tea shops will temporarily close their online ordering channels in order to reduce the work pressure of their employees.

However, nearly half of stores in many cities like Guming are "closed," which is quite rare for netizens. Many people are outspoken, pointing out that if the brand is unwilling to participate in the 0-yuan purchase activity initiated by the platform, it can simply withdraw, rather than "giving away coupons without giving them to users," which greatly disappointed consumers who are full of expectations.

In addition, some netizens who successfully redeemed e-drink coupons responded,"I ordered them all, but Gu Ming automatically canceled them for me. I didn't even have a phone call","The online display products have been released, and I came to the store to pick them up and said they were out of stock. Can't do it??? "," Come to pick it up when it's time, saying that there is no goods, so let me refund it "," Zero yuan purchase must be found on the spot before you can start making it."Frankly speaking, Gu Ming's 0 yuan purchase activity is too confusing and greatly affects the user's sense of experience.

Picture from: Xiaohongshu

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