The painting style is clear and strange! Abstract literature "invades" Jasmine Milk White Mini programs?!
▲
click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop
Recently, some netizens were opening the official Mini programs of Jasmine Cream to place an order, and were surprised to find unexpected changes in the introductions of stores around them.
Through the screenshots shared by the netizen, we can see that in the store list of the Mini programs, users can view the names, business hours and other information of the surrounding stores, and the store will mark the store's contact information in the introduction to remind consumers who want to order group meals, afternoon tea, etc. to communicate over the phone to get preferential discounts.

However, the introduction content of Hangzhou Xintiandi Shopping Center store was an inexplicable dialogue. Suddenly, the topic changed and the store's contact information was integrated into the dialogue. Compared with another store that has official slogans, this piece of abstract literature is naturally different, making users can't help but call it "fun."
After the post was released, onlookers from all over the country were curious and opened Jasmine Milk White Mini programs to check whether there were similar changes in the profiles of nearby stores. However, I don't know if I searched. I found that Jasmine Milk White employees had already discovered this unique marketing method after the popularity of posts increased, and abstract literature had invaded store introductions in various cities.
What is interesting is that the styles of introduction copywriting changed by each store are different. Some have the flavor of ancient hegemony, some are beautiful ancient literature, and some follow the route of rebirth and revenge. Although not all stores have changed their copywriting, many users have enjoyed the various existing introductions. They can't help but call their friends to watch the unique flower work of the Jasmine Milk White shop assistant.
Faced with so many unique introductions, a group of netizens ridiculed the novel reading App that seemed to have accidentally opened their mobile phones, bluntly subverted their impression of the appearance of Tea and Drinking Mini programs. Some people also joked that this scene looked a bit like a joint collaboration between Jasmine Milk and Tomato Novels, combining the book introductions on the novel platform with the store contact information to form an introduction with a unique style.
In the public's impression, the store introduction content of chain brands is basically concise and direct, intuitively giving users key information. This method makes most of the introduction texts serious and serious, which seems to most people to be boring and businesslike.
But when the store's contact information is combined with online literature, these copywriting becomes abstract and interesting, making people can't help but take a look at it more after discovering it. They may even be interested in a certain paragraph and enter the store to order a cup of milk tea. From this point of view, the temporary work of the Jasmine Milk White shop assistants has virtually helped their stores carry out a novel marketing campaign, attracting the attention of local consumers.
However, some people think that although the abstract version of the introduction copy can attract attention, changing all stores of well-known chain brands to such copy may leave customers with a bad brand image. They believe that important store introductions should still be concise and clear, allowing users to grasp key information at a glance.
Picture from: Xiaohongshu
Disclaimer: Some pictures in this article come from the Internet, and some content on the website, such as pictures, will respect the copyright of the original work and indicate the source. However, due to the huge quantity, there will be some pictures and texts that have not been marked in time. Please forgive me. If the original author has any disputes, he can contact the website to handle them. Once verified, we will correct them immediately. The "Coffee Factory" will organize and edit them. Please indicate if the copyright is infringed, please inform us to delete them. Thank you ~!
- Prev
After drinking it, go to the ground to eat grass with a moo sound?! Chabaidao launches ice-sucking mint ice milk
▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Workshop As lychee gradually enters the off-season, lychee iced milk, which has been popular with fans some time ago, has been removed from stores across the country. At the same time, the brand has launched two new flavors of ice milk drinks, allowing users to continue to choose cool and refreshing ice milk products
- Next
Which brand of coffee filter paper is better? What are the characteristics of non-woven filter paper? What filter paper should I use to make coffee by hand?
Filter paper can be said to be the most mainstream filtering tool in hand-brewed coffee today. Not only does it have excellent filtering effect, but the price is also very pleasant. Not only that, because it is a disposable consumable, we can directly discard it after use without cleaning, which is very convenient. Combining these three advantages, filter paper becomes
Related
- How does coffee break out of rich layers? Which is better, washed coffee beans or sun-dried coffee beans?
- What are the five ways to drink American coffee? What is the difference between American coffee and Long Black? How to make quicksand ice American style? How to pull flowers in American coffee? Can I take milk in American coffee?
- What's so good about Blue Mountain, which ranks first in the world's top coffee beans? What grade does Blue Mountain Coffee belong to? What are the characteristics and taste of Blue Mountain Coffee?
- How to draw flowers in American coffee? Can American coffee draw flowers? What is the principle of latte flowers? How to kill the milk foam of coffee flower?
- Is it better to use lightly baked beans or deeply baked beans for mocha pot coffee? How to use and make a mocha pot! What should I do if the Mocha pot has a splash problem?
- What does special coffee mean? What beans are the best to make special coffee? Do you make special coffee with espresso or cold extract? Why is specialty coffee the "cocktail" of the coffee industry?
- Coffee shop specialty American production ratio step by step tutorial KFC apple bubble American practice
- What is the difference between the foam of a latte and white cappuccino? How thick should Latte's milk foam be made? What's the difference between a cappuccino and an Australian white latte?
- The right way to drink espresso! How to drink coffee best? Do I have to gulp dirty coffee?
- Take restrictions! Starbucks takes action to crack down on "coffee workers"