Lucky limits packaging to be out of stock and will not be replenished! Fans: Who knew it was a joint name!

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Last Monday, Lucky cooperated with the popular game "Broken Iron: Star Dome Railway"(hereinafter referred to as Broken Iron) to launch a time-limited event that attracted the attention of a large number of game players. The limited theme surrounding the launch was sold out by fans shortly after it was launched. There were long queues at the scene of the flash event, which shows the popularity of the event.

At the same time, the popularity of topics caused by cooperation with highly popular games has also driven Lucky's recent beverage sales, and some stores once experienced a surge in orders after the event began. Based on this, Lucky took advantage of the popularity of the event to launch its second wave of joint activities with Bengtie this week and launched several new limited-themed perimeters.

As soon as the news came out, the collecting party would naturally not miss these limited number of joint names. They seized the time to snap up and place orders early this morning and happily waited for their takeout. However, fans who received the order looked at the brown-yellow kraft paper bags and regular transparent packaging cups in their hands, and their expectations instantly turned into dissatisfaction with the brand.

Judging from the buyer's show on social media, among the users participating in this event, some only received limited packaging cups but no paper bags, some received themed packaging bags but no co-branded cups that they were longing for. Some users reported that they could not get either, joking that if they hadn't taken out the limited packaging area that was successfully snapped up from the kraft paper bag, but from the appearance,"Who knew I bought it was a co-branded one?"

For fans who buy and return pearls, what they want to collect is not only the co-branded perimeters launched by the brand, but also these packaging materials such as paper bags and packaging cups printed with specific patterns. In their eyes, such limited packaging materials that are given free of charge with orders are also part of the content of the joint event, which can give some game players who cannot get a limited amount of surrounding areas a sense of participation in the event.

However, in the second wave of joint activities between Lucky and Bengtie, many consumers reported that in order to get a full set of limited packaging materials, they could only place orders in multiple local stores and barely collect them. Some users also claimed that they wanted to get a certain co-branded packaging cup. They not only purchased the designated set package, but also specially increased the price to upgrade the cup shape. In the end, they only got a regular transparent cup. Due to the complaint, they could not make up for it because the store was out of stock, and in the end, they could only accept compensation coupons issued by customer service.

The serious shortage of theme packaging materials has made many users unable to conceal their disappointment. They said that the game has a large number of players, and many of them will place orders for joint collateral and limited packaging materials, so it is understandable that some stores used up all of their inventory materials last week.

However, since Lucky launched the second wave of co-branded activities this week, it should ensure that offline stores can still continue to supply co-branded cups, paper bags, etc. including themed packages, rather than just replenishing surrounding inventory but ignoring the limited packaging materials for the event, so that users who purchased the designated package for co-branded products failed to get the same products as on the product promotion map and could not get the same event experience as last week.

Picture from: Xiaohongshu

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