Big battle! Mixue Ice City has opened three stores in the United States?!

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Last month, many overseas authoritative media reported that Mixue Ice City was about to enter the New York market in the United States, and announced the first store location chosen by its brand. After seeing the report, many Mixue Ice City fans in Manhattan couldn't help but pay attention to the situation of Mixue's first store in the United States every time they passed by.

Just recently, surrounding netizens noticed that the store rented by Mixue Ice City in Chinatown has undergone some changes. The original pull gate has been covered with advertising cloth printed with the brand logo and the iconic Snow King. It is suspected that the store has begun to be renovated here.

At the same time, netizens in Manhattan photographed workers putting up advertising cloth for Mixue Ice City outside a street-facing store on Broadway in Manhattan. According to local citizens, this store is located at the intersection of Broadway Avenue and 32nd Street, very close to the subway station, and there are many passers-by. Therefore, in the eyes of users, the brand may choose to open a store here because of the dense flow of people here.

Interestingly, a netizen noticed that the store chosen by Mixue Ice City was only a few minutes away from Lucky, which was a few streets away. The crowd couldn't help but tease the Snow King for chasing Lucky and planning to stay in a foreign country. Continue to fight against old opponents in the group match.

In addition to the two fenced stores in Manhattan, netizens in Los Angeles found that there was also a fenced Mixue Ice City store directly opposite TCL China Theater and Madame Tussauds Wax Museum. It is understood that the store is located at 6922 Hollywood Avenue and sits on the Avenue of Stars, a world-class tourist landmark.

The person in charge of the real estate revealed that the store covers an area of 752 square feet (about 69.86 square meters). Although the space is not large, opening a store here has a huge impact on brand building. According to public information, this area of Hollywood attracts about 10 million tourists every year, and it is estimated that the average daily traffic is about 27,400. From this point of view, the huge traffic can bring huge brand exposure and sales potential to Mixue Ice City.

At present, the three Mixue Ice City stores that are frequently screened on social platforms have gradually entered the renovation stage and are expected to open to the public at the end of this year or early next year. However, it is not known whether the store that will be opened first or whether three stores will open at the same time.

Seeing that Mixue Ice City rented stores in three locations with an inch of land and gold and renovated them, many netizens couldn't help but be surprised by the brand's big outing to sea and shouted,"Is this still the Snow King I know?"

But there are also many people who are very looking forward to being able to listen to "I Love You, You Love Me, Honey Snow Ice City is Sweet Honey" on the streets of the United States in the future while drinking lemonade for a few dollars."Can snow sell taro grapes for three dollars in Los Angeles?","Snow King rules Hollywood","Can I drink lemonade for one dollar","I can imagine the scene of Mixue's music echoing the loudspeaker sound of the rickshaw under the Empire State Building after the opening."

However, although the public hopes that the Mixue Ice City opened in the United States can still be consistent with the pricing of domestic products and continue to follow the route of affordable tea drinks, some rational fans believe that if the brand maintains its original pricing plan, it may be difficult to afford the local operating costs such as store rental, water, electricity, and labor, and speculated that the price of its products should not be cheap. It remains to be seen and seen what price Mixue Ice City will ultimately offer for American consumers.

Picture from: Internet

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