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Starbucks launches "Pumpkin Cheese Pie Flavor Latte"! Fans: "Only high looks"

Published: 2026-02-25 Author:

Last Updated: 2026/02/25, ▲ Click to pay attention| The Daily Boutique Coffee Culture Magazine Coffee Workshop is approaching Halloween, and various brands take advantage of the festival to launch a wave of limited drinks to create a hallowed atmosphere. Starbucks is no exception. On the eve of the holiday, it has launched two new limited drinks,"Pumpkin Cheese Pea-Flavor Latte" and "Pumpkin Cheese Pea-Flavor Frappuccino"

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

As Halloween approaches, various brands take advantage of the festival's popularity to launch a wave of limited drinks to create a hallowed atmosphere. Starbucks is no exception. On the eve of the festival, it has launched two new limited drinks,"Pumpkin Cheese Pea-Flavor Latte" and "Pumpkin Cheese Pea-Flavor Frappuccino".

(Picture comes from official account)

Regarding the two pumpkin-flavored drinks launched by Starbucks this time, some users only feel that the new products are in line with the rules and do not bring freshness to consumers. After all, it is well known that pumpkin is one of the essential elements of Halloween, so the launch of pumpkin-flavored drinks during Halloween seems to be expected by many people.

But old fans were quite surprised when they saw these two pumpkin drinks from Starbucks. According to netizens, Starbucks stores in North America will put on shelves a holiday drink Pumpkin Spice Latte for a limited time every Halloween. Its unique flavor and special attributes make this drink one of the Halloween memories of many Starbucks users. It is the "taste of autumn" in the minds of many fans.

However, this holiday drink of Starbucks could only be purchased in overseas stores before, but domestic stores have not introduced it, so many domestic fans can only read the pictures and pictures shared by overseas users on the Internet to imagine the taste of the drink.

So when they learned that Starbucks was launching pumpkin-flavored lattes this year, all the old fans were very surprised and lamented that they could finally drink holiday drinks limited overseas in China. Users who are full of anticipation for Pumpkin Spice Latte quickly place orders after the official menu update to try this classic drink that is applauded by fans on Halloween.

However, the first wave of customers who tasted the "Pumpkin Cheese Pea-Flavor Latte" couldn't help but post on social platforms, reporting that the taste of the new product was really complicated for them."The so-called Pumpkin Cheese Pea-Flavor Latte is neither pumpkin flavor nor cheese flavor,""It doesn't have pumpkin flavor at all," and "What does it have to do with pumpkin?"

An old fan who thought he was Pumpkin Spice Latte said bluntly after trying,"The higher the expectations, the greater the disappointment." They said that Pumpkin Spice Latte, a Halloween drink in North America, is a pumpkin latte added with spices such as cinnamon powder. When drunk, the aroma of pumpkin, cinnamon powder, etc. is unique and impressive.

However, Starbucks does not add cinnamon powder to the "Pumpkin Cheese Pea-Flavor Latte" launched in China. In the eyes of some old fans, it lacks the "soul" of Pumpkin Spice Latte. At the same time, perhaps the raw materials of the drinks are different, and the pumpkin flavor in Starbucks 'new products is not strong enough. It tastes more like a sweet and flavored latte, which is far from the taste they had in mind.

However, some netizens pointed out that although Pumpkin Spice Latte is a classic holiday drink known to Starbucks users, the spices mixed in it are not acceptable to everyone. Some people speculated that when the brand launched the pumpkin latte, it probably considered the taste preferences of domestic consumers and did not reproduce it as it was. It bluntly said that the best-selling overseas products may not be fully accepted in China, so they failed to drink the original pumpkin latte users should not be too disappointed.

Picture from: Xiaohongshu

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