I'm crazy! Starbucks Bear Cup is fried to more than 10,000 yuan?!

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In the early morning, most people are already swimming in their dreams. But in the early morning of November 6, Starbucks fans in North America appeared at the entrance of the coffee shop, consciously lining up in long queues against the cold wind waiting for it to open for business.

The "trigger" that led to the extraordinary scene in front of Starbucks stores in North America was a glass Bear Cup recently released by the brand. It is understood that November 6 is the new day for Starbucks 'holiday series. On this day, in addition to launching the much-awaited Hello Kitty co-branded series, stores in North America will also feature a new glass bear cup that was once sold at Starbucks in South Korea.

According to officials, this glass cold extraction cup shaped like a bear wearing a wool hat is only available in limited quantities in some stores in North America. The price is US$29.95 (equivalent to approximately RMB 213). Customers can directly put drinks in the store after purchasing. Put them into the glass and take them away.

Perhaps because of its unique shape, beautiful photos, and labels such as "limited" and "limited", this Bear Cup attracted the attention of fans before it was put on shelves. Many users counted the days until the early morning of November 6. They couldn't wait to rush to the surrounding Starbucks to wait, wanting to be the first person in the store to buy a limited area.

However, an unexpected situation occurred in front of many fans participating in this rush. Many people posted feedback on social media that before the store door was opened, they saw through the floor-to-ceiling glass the clerk who was preparing before opening the door took down the Bear Cup on the shelf and bought it. Some people also claimed that they asked the staff after arriving at the store, but the other party told them that the Bear Cup placed on the shelf said "cannot be bought."

In addition, many consumers said that although the Bear Cup attracted public attention early and attracted a large number of netizens to express their purchase intentions under official accounts, in fact, some stores can only take out one or two Bear Cup to deal with this wave of buying. The rush has led some customers to fight in the store for limited cups, so that a large number of netizens posted on social media accusing the brand of hunger marketing that ignored consumers 'feelings.

It is worth mentioning that because there are so many people who want it, the value of the Bear Cup, which is in short supply, has risen in the second-hand trading market, and has now increased more than 10 times. According to screenshots from netizens, some people are even willing to bid US$1500 (about 10681 yuan) in an attempt to obtain this unique Starbucks Bear Cup through auction.

In response to public love for the limited edition Bear Cup, a Starbucks spokesperson told the media in an e-mailed statement,"(Users) were excited about our products even exceeded our biggest expectations. Although before the holiday season event, more Bear cups than any other product were sent to cafes, they sold out quickly."

As for the various dissatisfaction feedback from users online, the spokesperson said,"We understand the excitement of many consumers about the Bear Cup and apologize for any disappointment that may have been caused." However, the brand did not mention how many cups it originally produced, nor did it mention whether the inventory would be replenished in the future, only revealing that "more exciting products will arrive this holiday."

Picture from: Internet

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