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Got entangled?! Lucky opens a new store, Mixue Ice City, and pursues it as a neighbor!

Published: 2026-02-14 Author:

Last Updated: 2026/02/14, ▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Factory Recently, a post posted by a Hubei netizen on social media attracted the attention and heated discussion of many onlookers. It is reported that Lucky opened a new store in Yichang, Hubei Province. Not long after the store opened, the store next door was surrounded by Mixue Ice City.

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Recently, a post posted by a Hubei netizen on social media attracted the attention and heated discussion of many onlookers.

It is reported that Ruixing opened a new store in Yichang, Hubei Province. Not long after the store opened, the store next door was surrounded by the Mixue Ice City. Its sign hung a conspicuous banner with white characters on a red background, which read,"Dear Rui: Seeing the words are like face, I heard that you are about to go to the battlefield, and I am always ready to share the prosperity with you (the store next door has already planted your snow)."

The message from Snow King immediately added some interest to the store competition among brands. The poster photographed this interesting scene and attached the message "Lucky: Help me call the police! Help me call the police!" The text, as if the dialogue between the two brands immediately attracted the attention of onlookers, and the popularity of the posts also increased rapidly in a short period of time.

Interestingly, the official account of Mixue Ice City, which came to hear the news, did not leave its own footprints in the heated discussion comment area. Instead, it quietly bought promotion for the post, which surprised the post owner and the crowd watching the show. The fans were very surprised and shouted,"Is this a commercial war?"

In fact, the topic of Lucky's store in Mixue Ice City has been widely circulated on the Internet. The sight of chubby Snow Kings and blue deer appearing together on the streets can be seen all over the country. Many citizens said that now they see that some Lucky New stores have been open for less than a week, but the vacant stores next door are surrounded by advertising cloth from Mixue Ice City, and they are quickly entering the renovation stage. Some netizens also posted pictures saying that Lucky opened a mobile dining car on the street,"temporary prefabricated houses with snow on the sides."

The phenomenon that the two brands are inseparable has given many inspirations to netizens with clear minds. They have created many interesting paragraphs about this "red and blue CP" pair in the comment area,"This is a life-and-death relationship that will never be separated or abandoned","Mixue: I will haunt you like a ghost, forever and forever","The snow boils the good year, you can stay together","It runs and pursues it, but it cannot fly","Snow King rented such a large store. It shows his determination to follow it to the death."

Besides joking, judging from the feedback from citizens on the current distribution of stores, many people think that Mixue Ice City, which is "obsessed with being a neighbor of Lucky," is very good at it. They said that chain brands need to use market research and analysis of surrounding consumer groups to consider whether a community location is suitable for opening a store. With its own data analysis model, Lucky can always be the first to discover high-traffic locations in the city and enter the city first.

In this way, Mixue Ice City, which is chasing Lucky to open a store,"doesn't have to bother about selecting a site by itself." It only needs to purchase the vacant stores in the surrounding area, which virtually saves expensive trial and error costs. At the same time, it can also use online public opinion to "stir up speculation and Lucky's cp" to increase the exposure of its own brand, and also allow fans to quickly discover the location of the new store and bluntly say that the brand has achieved more with one fell swoop.

Picture from: Xiaohongshu

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