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Close your face and open it up! Cudi's "free cup promotion without routine" challenges Lucky?!

Published: 2026-03-26 Author:

Last Updated: 2026/03/26, ▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Factory Recently, Ruixing officials announced Luo Yonghao as the "Ruixing Super Cup Recommendation Officer". In the official advertisement he shot, he reproduced Luo Yonghao's order at Starbucks in the 2011 micro-movie "Pony" scene. After 15 years, the reproduction of classic pictures makes this ad

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Recently, Lucky officials announced Luo Yonghao as the "Lucky Super Cup Recommended Officer" and reproduced the scene of Luo Yonghao ordering at Starbucks in the 2011 micro-movie "Pony" in the official advertisement he shot. After a lapse of 15 years, the reproduction of classic pictures allowed this advertisement to be swiped across various social platforms once it was released, attracting widespread attention and discussion, and also drawing public attention to Lucky's "Super Cup" launch this time.

As early as the end of January this year, Ruixing Mini programs launched the "+3 Yuan Cup Up" option to try to improve the specifications of some hot-selling drinks. This official announcement is based on market feedback and makes adjustments based on the original basis to cover mainstream categories such as lattes, flavored coffee, and tea drinks.

Interestingly, on the same day that Lucky launched the "Free Cup Upgrades" event, Cuddy also announced the launch of the "Unlimited Free Cup Upgrades" event on various social media. This wonderful "coincidence" instantly aroused the curiosity of a large number of onlookers. Many people paid attention to the two brands 'promotional activities for beverage capacity upgrades.

Judging from the official publicity, although Lucky's cup promotion event is marked with the word "free", it actually requires users to participate in the password lottery on the Mini programs and receive the official daily limited free cup promotion coupons before placing an order to buy an oversized drink with no price increase.

Cuddy takes another route. Users can directly place orders to purchase the desired oversized drinks during the event period at the "9.9 Special Zone" of the official Mini programs. It is worth mentioning that the brand side secretly poked the ground event poster marked "There are no routines for free cup lifting, and no lottery for unlimited amounts," which makes people think that this move is a "face-to-face" in accordance with Lucky's cup lifting event rules.

Highly similar posters and "tit-for-tat" promotional slogans all add some interest to this "super big cup business war." After some comparison, many people bluntly prefer Kudi, who has no purchase threshold."Lucky's can only be won by a lottery, and it may not be possible to draw it yet. Kudi is better","After all, coffee brains just want to have a good drink and don't want to play the lottery game."

Some users said that Lucky's free cup lottery event was full of uncertainty."I couldn't win after sitting in a few numbers." It was quite disappointing that I had not won the event ticket for several days. Therefore, in their view, Kudi, who gives the benefits of Super Cup events directly to users, can more attract customers who don't like too many routines.

On the other hand, some netizens pointed out that Kudi's free cup promotion event lasts for a long time, and there are no rules such as lucky draws and daily limited quantities like Lucky Xing did. However, there are only 6 types of drinks participating in the interaction, which bluntly stated that the brand's activities have small coverage and few options are provided to consumers, making it difficult to meet the taste needs of different users.

Picture from: Internet

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