The number of Korean coffee stores in the Chinese market is expected to exceed 1000 this year.

So far, South Korean coffee stores have opened more than 700 stores in China, and the number is expected to exceed 1000 this year. Korea Trade Association analysis found that since 2012, South Korean companies have entered the Chinese beverage market on a large scale, with more than 10 large-scale coffee chains in Korea. The reason for the rapid growth of Korean coffee stores in China is that the environment is comfortable and varied, which is suitable for Chinese tastes. Korean coffee stores usually adopt a variety of ways, such as direct stores, franchise stores and co-financing, and effectively carry out publicity with the help of Hallyu. According to the European Business Intelligence Market Research Company, the market size of Chinese coffee stores will grow from 70 billion yuan in 2012 to 2-3 trillion yuan.