Coffee industry China's coffee market is growing rapidly.

Wang Caihua, a senior research management expert in China's coffee industry, said: according to relevant industry data, the space of China's coffee market will continue to expand, and it will enter a period of rapid growth in the next 10 years. China's coffee market consumption is expected to reach 300 billion yuan by 2020. Wang Caihua believes that the expansion of the coffee market depends on the sustained development of the domestic economy and the further growth of consumer income. The data of China's total GDP and coffee in the past five years show that GDP is growing at an average annual rate of nearly 10%, while total coffee consumption is growing at an average annual rate of more than 20%. China's large consumer group is the pillar of the expansion of the coffee market. Coffee consumers are mainly concentrated in the young and middle-aged urban people aged 20-45, but from the perspective of China's demographic changes, this group of consumers is huge and growing. At present, there are about 100-300 million mainstream coffee consumers in the city.

There are more and more participants in the coffee and catering industry, among which the consumption patterns are mainly chain coffee brands and instant coffee merchants, and their market consumption is basically similar. Instant coffee "sinking" and chain brands "opening stores" continue to occupy the Chinese market, constantly promoting the expansion of the whole coffee industry. The number of cafes in China rose from 15898 in 2007 to 31783 in 2012, most of which are mainly in the form of chains, of which 10 coffee chains have more than 200 stores, forming a huge consumer market. In the future, the total consumption and consumption of China's coffee market will accelerate, and the total coffee consumption is expected to reach 300 billion yuan in 2020.

In order to seize the huge business opportunities in China's coffee market, the giants of chain coffee and catering enterprises will continue to expand the Chinese market in the future. Starbucks plans to increase the number of coffee shops in China from 470 to 1500 by 2015. In the next five years, the number of COSTA stores in China will reach 800. Cross-Strait Coffee is expected to complete the chain plan of 5000 "cross-Strait Coffee Western restaurants" according to the company's opening plan within ten years. LAVAZZA has announced plans to expand massively in China, opening 200 new stores in first-and second-tier cities in the next few years. In particular, with the rapid rise of Korean coffee brands in the past two years, coffee has sprung up again.

Wang Caihua believes that no matter how fierce the competition in the coffee market is, the future coffee shop market will certainly be complex, such as making friends, work, interactive communities, experiences, and so on.