The fashionable "bed bar" has quietly turned into David's Cafe.

On October 26, David Coffee Drum Tower, the first e-commerce cafe that attracted netizens' attention, officially opened on October 26, hosting friends for free on that day. All major fashion media, 100 crowdfunding supporters and entrepreneurial elites from various industries showed up to support them, sharing their entrepreneurial ideas and imagining the future of e-commerce cafes. The manager of the cafe also invited guests to taste three creative drinks: ice drop coffee, macaron coffee and lemon coffee. That night, the opening party with the theme of "David's Night" ignited the Drum Tower, the hutong cultural district of old Beijing.

David Coffee is located in Zhangwang Hutong, Gulou Street, which is home to the thickest history of Beijing. The hutong here is full of high-rise courtyards of dignitaries and heroes, as well as the simple and elegant houses of ordinary people, which perfectly inherits the cordial Jingyi of the old Beijing hutong culture, but there is no market and noise of Houhai and Nangong. If you often shuttle through the hutongs of Beijing, you will certainly stop in front of the David Coffee door, which is between antiquity and fashion. David Cafe covers a total area of more than 700m2, with coffee shop, cigar bar, full glass sun room and wine tasting room (VIP private room), the decoration style is fashionable and simple, whether it is idyllic American leather sofa or abstract but not grandiose oil painting, the display of each item can feel the selected heart of the host. If it is not for the green bricks and ancient trees in the courtyard, it is easy to forget that this is an ancient building that has been baptized for a hundred years.

The e-commerce super experience of David Coffee

There is a wide variety of cafes near Gulou and Houhai, and David Cafe won the support of nearly 300 crowdfunding netizens and the affirmation of nearly 1000 netizens as soon as it was launched. In addition to the mixed idea of siheyuan and fashionable coffee, people are more optimistic about the theme concept of "e-commerce cafe", which will guide David Cafe to achieve a two-way O2O innovative operation mode.

David Coffee is not only a themed cafe, but also the first offline physical store of independent e-commerce brand David. After the opening of David Coffee, it will not only carry the regular functions of the coffee shop, but also improve the e-commerce system of David's choice and become a place for its offline sales and experience. The two-way O2O model means that consumers can freely switch between David's official website platform and offline cafes, pay online or offline to buy, take away or deliver goods in real time. At the same time, all points and coupons available for consumption are used both online and offline. To put it simply, if you take a fancy to one of the display products at David's Cafe, scan a QR code or enter a mobile phone number, you can use David's chosen consumer points or coupons to spend, and then you can choose to go home and wait for the goods to be received or just take them away. If you are a veteran David glutton, this will be the best O2O experience.