The change of the coffee bar
In Chengdu, chain bookstores, such as Southwest Book City under Xinhua Distribution Group, have increased sales areas for cultural goods and digital products, and set up coffee bars; small and medium-sized private bookstores, such as Zhiai Bookstore, are filled with a variety of creative products such as novel styles, exquisite drawings and unique designs, such as stationery, clothes and hats, and readers can save value with membership cards.
Membership, coffee bars, creative bazaars, cultural lectures, movie salons. The consumption of these culturally related products and services is increasingly introduced into the operation of physical bookstores, which has become the biggest change in the business model of physical bookstores in recent years.
With the advent of the Internet era, the transformation of public reading methods and the price and distribution advantages of online bookstores have a great impact on the operation of physical bookstores. During this period, many private bookstores had to close down because of rising costs and meagre profits.
In recent years, the change in business model is that under the pressure of survival, physical bookstores have changed from "walking on one leg"-- single-selling books to "walking on multiple legs"-- selling books, as well as cultural products and related services. Compared with the online bookstore, the traditional physical bookstore has a natural advantage in providing cultural services because it is in direct contact with customers, and it is easy to make readers linger. Therefore, expanding the scope of services, meeting the differentiated consumer needs of readers and carrying out "experiential marketing" are important ways for physical bookstores to break through. In China's first-tier cities, some private bookstores with strong cultural atmosphere and strong service ability have become the main source of operating profits of bookstores because of the sustained and stable passenger flow, the operating profit of coffee bar and water bar is even higher than that of selling books.
All kinds of changes are the excavation of advantages and potential of physical bookstores based on themselves. Further, can the physical bookstore make use of external forces to realize the strategic transformation of the business model and reverse the current business difficulties?
One answer from Barnes & Noble in the United States is the transition from a print book retailer to an e-book retailer, achieving high growth by selling e-books and e-readers. This is the choice made by Barnes & Noble Bookstore on its own initiative in response to the changes in the reading style of the American public and with the help of the rise of the e-book industry.
It has become an urgent task for the development of physical bookstores to re-recognize consumer demand, innovate business models, tap potential inward and borrow power from the outside.
- Prev
Why can't coffee be popularized in China?
In a big tea-drinking country, why can't coffee be popular?!
- Next
Can drinking coffee prevent liver cancer?
New foreign studies have shown that there is a correlation between coffee drinking and a lower incidence of liver cancer. The more coffee people drink, the lower the risk of hepatocellular carcinoma (HCC), according to researchers at the Norris Comprehensive Cancer Center at the University of Southern California in Los Angeles.
Related
- Can I put a thermos in a thermos pot to keep my coffee warm? Why does coffee not taste so good after it cools down? What is the most suitable amount of milk for latte?
- How to make coffee cream? Do I have to use instant powder for 400 hand-made coffee? What is the composition of coffee cream in Naples coffee?
- What is an authentic cappuccino? How to make cappuccino golden circles? What is the ratio of coffee to milk in a cappuccino?
- Can espresso beans be used to make hand-brewed coffee? What is the difference between Italian mixed beans and hand-made single beans? What are the characteristics of SOE coffee beans?
- Big battle! Mixue Ice City has opened three stores in the United States?!
- Lucky launches rice milk latte! Netizen: After drinking it, I thought I bought it an ordinary latte
- Remove the perimeter! Naixue's largest flagship store in the world quietly closed!!
- Manner Co-branded Cup is a literary style?! Netizen: I almost didn't recognize it
- How to make bubble ice American so that it will not spill over? Share 5 tips for making bubbly coffee! How to make cold extract sparkling coffee? Do I have to add espresso to bubbly coffee?
- Can a mocha pot make lattes? How to mix the ratio of milk and coffee in a mocha pot? How to make Australian white coffee in a mocha pot? How to make mocha pot milk coffee the strongest?