Chinese people's own Coffee Culture
In the process of globalization, Western culture has also spread in China. Take coffee culture as an example. In the earliest days, drinking coffee was a western culture, but now it is a global culture, but each region still has its own unique characteristics. Take espresso, for example, it has established its own brand and formed its own unique coffee culture in China. This is not only a way of life popular, it is not only a simple drink, it has led to economic development, including some coffee accessories.
In China, for the growing coffee market, it is very important to form a China's own coffee shop brand. Many people are saying that so many foreign trade products say "MADE IN CHINA", but seldom see China's own brand. Even coffee is the same. Cultural exchanges around the world must bring such a situation. Foreign coffee chains have entered the Chinese coffee market and flourished in China, while our own brands are bound to be affected. China's coffee culture also has a history of more than 100 years, but it cannot form its own cultural form. The competition in China's coffee market is quite fierce, in such an environment. We should maintain our own brand culture and let Chinese coffee shop brands flourish everywhere in China.
The coffee consumption market is expanding, and the speed is really amazing, which means that the coffee market is not only a competitive market, but also a market full of opportunities. Espresso welcomes you to join us. I hope our coffee can keep our own cultural color for our future generations, and we will face this development opportunity together.
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Nestl é launched three high-end coffees in Shanghai.
Today, Nestl é launched three high-end coffees in Shanghai: Nestle flavor roasted coffee, Nestle platinum monitor coffee and Nestle gold coffee. Among them, the first two coffees hit the Chinese market for the first time (currently only sold in Shanghai).
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The rise of espresso coffee industry
Coffee used to be a luxury consumer product for Chinese people. with the improvement of living standards, people not only accept the comfort brought by coffee, coffee culture has also been gradually valued and infiltrated into daily life. Coffee is closely related to fashion, taste, elegance and other terms.
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