The rise of espresso coffee industry

French philosopher Sartre's famous saying: "I am not at home, in the coffee shop; I am not in the coffee shop, on the way to the coffee shop." It has become the mantra of the petty bourgeoisie, and at the same time, it also highlights people's attitude towards life nowadays, which makes more and more people who are interested in business opportunities pursue coffee to join the project, triggering an upsurge of opening coffee shops. turn yearning for romantic and lazy life into emotional and cultural experience.

As an investment broker, I personally think that China's coffee market is very huge and has endless potential, and coffee shops have become a powerful entrepreneurial channel. With the application of chain operation to business has been established a new meaning, it also means that the huge coffee market will be integrated and subdivided. At present, coffee consumption is a kind of perceptual consumption and cultural consumption to a large extent. The environmental culture created by coffee franchisees meets the communication needs of different cultures, infects customers and forms a good interactive experience. Espresso is the creator of this environment, the cultivator of culture, a coffee joining brand born in response to the times, and a new generation of leaders in China's coffee industry.

Beijing, an ancient city, has the potential of rapid development. High-end, science and technology, fashion and modern sense have become synonymous with this city. Espresso, which is rooted in the capital, has been at the forefront of the coffee industry with the spirit of innovation, subdividing five categories of coffee shops into joining projects according to the characteristics of the domestic market, investment environment, core technology and other factors. greatly meet the desire of investors to operate professional cafes, that is, to help select sites, but also provide technical training, but also give the most professional and all-round backstage support from the whole to the details.

Italian espresso undertakes the historical mission of introducing the purest Italian coffee culture to the Chinese, managing the brand with a meticulous attitude and passing it on to Chinese people to make it a unique enjoyment of life. After 8 years of honing and producing scale, there are more than 200 stores across the country, not only fulfilling investors' entrepreneurial dreams, but also finding new ways to get out of their own style in the huge coffee market. Let the concept of espresso take root in China.

The systematic joining model of espresso eliminates the worries of investors who want to start a business but do not know where to start. First of all, solve the biggest problem for investors-choose the store site, the evaluation and guidance department will comprehensively investigate and analyze the surrounding environment and indoor conditions of the store, and accurately locate the management stalls; the engineering design department will design a complete set of decoration style according to local conditions, formulate a tailored design and construction plan, fully show the artistic senses of Italian culture, and also design posters and DM lists for the store menu and series of activities. The logistics department dispatches equipment, cups and other items according to operating stalls and joining types, and sends them to the store location timely and safely, and the first cold chain transportation in the industry ensures the best taste of raw materials; the technical training department strictly implements the standardized production process, produces operation manuals, teaches the sales skills of drinks and meals, and ensures the daily operation of the store. The network support department immediately released the recruitment, opening, activities and other information of the store, which greatly reduced the publicity cost of investors; the pure profit coffee shop operation taught by the enterprise planning department made investors do things at a loss. The system management manual compiled by years of management experience allows investors to avoid any worries in operation and management. The market research department and the product development department join hands to create boutique Italian food and national cuisine, and timely launch the catering products that are most suitable for the current market, so that the renewal speed of drinks and meals is second to none in the coffee industry!

The tense life seems to force people to flee the steel forest at full speed, the concept of "slow life" represented by coffee is more and more recognized by everyone, holding a novel or holding a computer to enjoy a free high-speed WIFI, slowly tasting a cup of mellow coffee, presumptuously enjoying the different dimensional space of time stillness, espresso is undoubtedly the most ideal shrine in people's hearts.

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