2014 Guangzhou Coffee Expo Opens in December

If you’re trying to understand why China’s coffee scene is booming and where to see it in action, the answer is here: the 2014 Guangzhou Coffee Expo. This major regional event brings together global coffee origins, equipment makers, and industry experts in one place — and it’s happening soon.

The fifth annual Guangzhou Coffee Expo takes place December 11–14, 2014, at Zhongzhou Center in Guangzhou’s Pazhou area. The first two days (Dec 11–12) are for trade visitors, while the weekend (Dec 13–14) welcomes coffee enthusiasts.

Why This Expo Matters for China’s Coffee Growth

China’s coffee consumption is expanding fast. Industry data shows the market growing at around 15% per year — compared to just 2% globally. Since 1998, per capita coffee consumption in China has risen 30% annually. Experts project the market could hit 1 trillion RMB within 10 years, 2–3 trillion RMB by 2030, and eventually mature at 3–4 trillion RMB. Guangzhou itself is among China’s fastest-growing coffee markets.

What to Expect at the 2014 Expo

Held December 11–14 at Zhongzhou Center in Guangzhou’s Pazhou district, the 2014 Guangzhou Coffee Expo spans nearly 10,000 square meters. It’s the fifth edition of the show, which began in 2010 and was the first professional coffee exhibition in southern China.

The expo will showcase specialty coffees from more than ten countries including Ethiopia (notably Yirgacheffe), Jamaica (Blue Mountain), Panama (Geisha), Indonesia (Kopi Luwak), as well as Brazil, Colombia, Malaysia, Vietnam, Turkey, and Uganda. Chinese origins will also be represented, including Pu’er coffee. In addition to green beans, the show floor will feature coffee drinks, brewing equipment, grinders, machines, and accessories.

Competitions and Events for All Levels

The event agenda includes multiple competitions and interactive sessions for professionals and the public alike. Highlights include the 3rd Pu’er Coffee Cup World Siphon Brewer Championship, the 2014 Toper Cup Coffee Roasting Masters Final, coffee workshops , and a traditional Turkish coffee performance. These sessions cater to both industry insiders and coffee enthusiasts visiting over the weekend.

Frequently Asked Questions

When is the 2014 Guangzhou Coffee Expo?

The 2014 Guangzhou Coffee Expo takes place December 11–14, 2014, at Zhongzhou Center in Guangzhou’s Pazhou area. The first two days (December 11–12) are reserved for professional visitors, while the weekend days (December 13–14) are open to the general public.

Where is the expo being held?

The expo is located at Zhongzhou Center, Pazhou, Guangzhou — specifically in the Yiwu Exhibition Hall building. It's easily accessible in Guangzhou’s Pazhou district, a key hub for trade shows.

Which countries will have coffee at the expo?

Coffees will be showcased from over ten countries including Ethiopia (with Yirgacheffe), Jamaica (Blue Mountain), Panama (Geisha), Indonesia (Kopi Luwak), plus Brazil, Colombia, Malaysia, Vietnam, Turkey, and Uganda. Pu’er coffee from China will also be featured.

Are there any competitions during the expo?

Yes. Key events include the 3rd Pu’er Coffee Cup World Siphon Brewer Championship, the 2014 Toper Cup Coffee Roasting Masters Final, and a traditional Turkish coffee performance. There will also be educational workshops for attendees.

Who can attend the 2014 Guangzhou Coffee Expo?

The event is open to both trade professionals (Dec 11–12) and the general public (Dec 13–14). Visitors can explore global coffees, equipment, and take part in competitions or workshops depending on the day.

Recommended FrontStreet Beans for Exploring African Origins

Explore the vibrant, fruity profiles typical of African coffees with FrontStreet’s Ethiopia Yirgacheffe (Gedeb), known for its bright acidity, floral jasmine notes, and soft mouthfeel. For a classic Kenyan-style cup, try Kenya Little Tomato with its sweet-tart tomato and dark plum character. Also consider Rwanda Red Bourbon, offering berry acidity alongside nutty and floral complexity. These beans highlight the lively, juicy qualities often associated with African specialty coffees. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.