China's coffee market will reach 300 billion yuan in 2020

In recent years, more and more Chinese have begun to sip Western drinks on their tongue, and coffee is undoubtedly the first.

On November 10th executives at Volcafe, the coffee division of ED&FMan, a British commodities trader, said annual coffee production in China would double in the next five years and could increase again if demand was sufficient and prices were profitable for coffee farmers.

"At this year's domestic coffee industry fair, only a small producer specializing in fine coffee beans in Yunnan reached more than 500,000 orders a day during the fair." An industry insider told the author that there are unlimited business opportunities in China's coffee consumption market at present,"but the main source of supply of high-end coffee beans of origin is still in the international coffee exchange." Recently, the largest order for premium coffee beans of origin on the New York Stock Exchange came from a well-known international ice cream giant, and the purpose of the purchase was to supply products for the Chinese market." But for the author has been asking who the tycoon is, the person is smiling and silent.

The author found that since 2008, international ice cream chain brands such as Haagen-Dazs, DQ, Italian Bagel and American 31 have entered the Chinese market one after another, especially in the past two years, many world-renowned ice cream brands have accelerated their layout in the Chinese market. Among them, Haagen-Dazs has always occupied the throne of the high-end ice cream market, while other brands occupy a position according to their characteristics.

From the store layout, only Haagen-Dazs currently has the advantage of selling a large number of coffee drinks: spacious store space, an atmosphere where you can pass the time with a cup of coffee, and a good customer interaction experience are all better than other ice cream brands. Compared to other fast-food brands, Haagen-Dazs Coffee has a natural flavor inherited from high-end ice cream shops.

From the product line point of view, if only used to make ice cream products, it is impossible to need such a huge supply of coffee beans, can only be used to make coffee products. At present, only Haagen-Dazs is the first to launch coffee products, and has a rich product line, fully equipped with the ability to further expand new products, what is missing is only further investment promotion. From the independent location of Haagen-Dazs stores, it has the appearance of chain coffee shops. DQ stores are mostly inside shopping malls, lacking the appearance advantage.

It follows that only Haagen-Dazs is most likely to become a big coffee chain industry, selling ice cream at the same time as really getting a piece of the coffee chain market. However, if Haagen-Dazs really did this, it would not be surprising. In fact, not to mention McDonald's, KFC, 85 degrees C these traditional food enterprises have crossed into the coffee industry; even individual non-traditional food enterprises will also reach out to the coffee industry: online game company wing has opened the first "Three Kingdoms Kill" theme cafe; TomsShoes, an American light shoe brand that promotes the concept of public welfare, also announced the establishment of a new company to enter the coffee industry.

All because of China's promising coffee consumption market. Relevant industry data show that China's coffee market space will continue to expand, China's coffee market will enter a period of rapid growth in the next 10 years, and China's coffee market consumption is expected to reach 300 billion yuan by 2020.

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