Analysis of Coffee demand data in China in recent five years

With the opening of the country, coffee began to appear in the eastern coastal cities. There are records of coffee in the poems of the late Qing Dynasty, such as the bamboo branch word "Kao Fei", which was popular in Shanghai at that time. Colored sugar is sweet and bitter, and westerners cook tea for each meal. In the 1920s and 1930s, some cafes have appeared in old Shanghai and Kunming. Coffee shops and cafes temporarily disappeared at the beginning of the founding of New China. After the reform and opening up, coffee has made a comeback. Since the 1980s, Nestl é and other brands have landed in China, "instant coffee" has become synonymous with coffee, and with the expansion of some domestic and foreign chain cafes in the 21st century, various star hotels have launched coffee as an important drink, which has promoted the development of the domestic coffee industry, but as a traditional tea drinking country, the quality of domestic coffee is still mixed, and the local coffee culture has not been formed. All these need to be further developed.

In 2010, the supply of coffee industry in China reached 52200 tons, the demand reached 46800 tons, and the gap between supply and demand was 5500 tons.

In 2011, the supply of China's coffee industry reached 67500 tons, the demand reached 59700 tons, and the gap between supply and demand was 7800 tons.

In 2012, the supply of China's coffee industry reached 87700 tons, the demand reached 78000 tons, and the gap between supply and demand was 9700 tons.

2Q in 2013, the supply of coffee industry in China reached 55400 tons, the demand reached 49600 tons, and the gap between supply and demand was 5800 tons.

Figure 1: statistics of supply demand gap in China from 2010 to 2013

Data Source: general Administration of Customs of China, original Research, 2013

Rigorous and scientific research methods can ensure the accuracy and quality of the research report. The main research methods adopted in the 2014 China Coffee Industry Market Research and Development Prospect Forecast report are: 1) General Survey: we conducted face-to-face interviews or telephone interviews with nearly 100 practitioners in the coffee industry to obtain the best first-hand data. 2) follow-up research: in order to keep abreast of the trends of the coffee industry in real time, we have established a tracking research mechanism in this coffee industry to obtain the development trends of the coffee industry through visits every month. 3) data of government agencies: we have inquired about the industrial and commercial files of key enterprises in the coffee industry, the archives of the Bureau of Statistics, customs import and export data, etc., and obtained more authoritative information. 4) SOWT analysis: by using the methods of SWOT analysis and Porter's five forces analysis, we analyze the competitive advantages and disadvantages, potential threats and development opportunities of coffee industry and enterprises. 5) Scientific prediction: we use regression analysis, time series analysis, factor analysis, combination analysis and other methods to predict the development trend of coffee.