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Move the cafe into the bank

Published: 2026-04-01 Author: World Gafei

Last Updated: 2026/04/01, Waiting for business in a bank seems inevitable, but now you can sit and wait with a dialing system. If the environment were more elegant, wouldn't it be better to provide a cup of coffee or several magazines? In fact, it will not be long before Dongguan will have such a "coffee bank" model.

At present, China Merchants Bank and Coffee, a well-known coffee chain, have signed a cooperation agreement to build coffee banking service outlets in Beijing, Shanghai, Hangzhou, Chongqing, Wuhan, Shenzhen and other cities. The first coffee bank shop near Ciyun Temple in Beijing was officially opened in early March.

You can do the banking business with a cup of coffee

The 21st century is the century of the great explosion of network information. today, with the impact of the Internet and the increasingly fierce competition in the banking industry, commercial banks are pushing through the old and bringing forth the new in their business and services.

On March 6th, China Merchants Bank United Coffee accompanied you at the launching ceremony of Caffebene innovation cooperation in Beijing. In 2014, China Merchants Bank, which has always been a leader in retail banking and continues to innovate, will have a deeper cooperation with the Korean first coffee chain-Coffee. This cross-industry cooperation is not only a practice to refresh the experience of financial services, but also a new strategy for both sides to achieve win-win results.

In 2014, China Merchants Bank will not only continue to cooperate with you in the field of settlement and order collection, but also make more in-depth exploration in coffee bank outlets, preferential merchants, customer preferential activities, and small and micro financial products. Among them, the two sides give full play to their respective channel advantages for the first time, "move" the bank into the coffee shop, and create a new coffee bank model.

Coffee bank will change the traditional service environment of the bank, bring the coffee shop leisure, relaxed atmosphere and coffee culture to the bank outlets, and bring different perception and experience to customers. Customers can not only enjoy a casual, comfortable, petty-bourgeois coffee shop environment, but also get the bank's professional financial services. "while drinking coffee, they can do a good job of banking business." The relevant person in charge of China Merchants Bank said so.

China Merchants Bank has created many industry precedents by virtue of a series of innovations since its birth. In 1996, China Merchants Bank, as the first bank in China to provide coffee and milk in the business hall, changed people's traditional impression of the stereotyped service of the bank, and was always regarded as the best bank in the country. as a result, it has won a large number of customers and markets.

Lead a new era of banking service upgrading

A person in the banking industry said that China Merchants Bank's creation of the coffee bank concept is a cross-industry cooperation that refreshes the financial service experience, and is a useful attempt to enhance customer service experience and enhance customers' viscosity to the bank. this model will lead the domestic banking industry to a new round of service upgrading to a certain extent.

Yesterday, Liu Jianjun, vice president of China Merchants Bank, told reporters, "over the years, China Merchants Bank has won the welcome and love of customers through continuous service upgrading and service innovation." China Merchants Bank is very happy to work with you to create a "coffee bank" and create a new banking service experience. Customers can handle banking business in a relaxed, comfortable and pleasant environment of the coffee bank outlets, and they can also drink coffee with bank staff like friends and talk about the preservation and appreciation of wealth, so as to make the service of the bank more cordial and humanized. "

"making banks as easy as coffee shops" is a success story in Taiwan. Coffee bank outlets will be equipped with advanced intelligent service equipment to bring customers a new and fashionable pleasant experience. The cross-industry cooperation between the two sides will further promote the banking service experience. I believe that with the combination of superior resources, the two sides will bring more benefits and surprises to consumers, so that bank customers can enjoy the atmosphere of the coffee shop while waiting.

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