Coffee review

The coffee shop has become an entrepreneurial dream in Zhongguancun coffee shop, a place of business exchange.

Published: 2025-08-21 Author: World Gafei
Last Updated: 2025/08/21, Every reporter Jin Wei sent it from Beijing in Zhongguancun, gathering more and more grassroots entrepreneurs. The garage coffee and 3W coffee on Zhongguancun Entrepreneurship Street are their concentration, where there are a variety of entrepreneurs, venture capitalists and headhunters. Ordering a cup of coffee can sit all day, and sometimes a cup of coffee can solve a lot of entrepreneurial problems. Encourage mass entrepreneurship and innovation in the State Council

Every reporter Jin Wei sent it from Beijing.

In Zhongguancun, more and more grassroots entrepreneurs are gathered. The garage coffee and 3W coffee on Zhongguancun Entrepreneurship Street are their concentration, where there are a variety of entrepreneurs, venture capitalists and headhunters. Ordering a cup of coffee can sit all day, and sometimes a cup of coffee can solve a lot of entrepreneurial problems.

In the context of encouraging "mass entrepreneurship and innovation" by the State Council, the executive meeting of the State Council has launched a series of policies to support entrepreneurship since 2014.

The upsurge of entrepreneurship among the whole people is surging in Zhongguancun. The latest case is that in order to encourage entrepreneurship and innovation and industrial upgrading, the executive meeting of the State Council decided to set up a national venture capital guidance fund for emerging industries with a total size of 40 billion yuan, focusing on supporting innovative enterprises in the "faltering" initial stage. Entrepreneurs in Zhongguancun are expected to benefit from it.

The entrepreneurial craze in the coffee shop /

Last weekend, the Daily Business News visited the two most famous coffee shops on Zhongguancun Entrepreneurship Street-Garage Coffee and 3W Coffee, which are less than 100 meters apart.

In the garage coffee, an entrepreneur's speech was being held and gathered hundreds of audiences. The theme of the speech was to help entrepreneurs quickly lay out the mobile Internet. At the other end of the cafe, there are more than a dozen young people who are absorbed in their work, and they do not seem to be affected by the lecture. Most of their work is related to mobile Internet start-up projects, including a young man who developed an APP check-in project in cooperation with Wechat, where entrepreneurs can get technology and promotion exchanges.

On the blackboard wall of the cafe, there are all kinds of job advertisements, such as "Design Lion" and "looking for Partners".

3W coffee is another scene, although there is no lecture, but the cafe is also very lively. In the coffee shop on the first floor, two or three people gathered together to talk about their start-up projects, even some noisy, and some entrepreneurs held meetings on the big table to discuss the preparation of the company. This spontaneous way of communication makes the flow of entrepreneurial information and capital seem smooth.

At present, after more than three years of development since its opening, 3W is not only a cafe, but also a collection of entrepreneurs, headhunters, markets and financing resources. partners like Sequoia Capital and Northern Lights Venture Capital have all become shareholders in this "tech version of Starbucks."

On the third floor of 3W Coffee, the office area of the entrepreneurial team is set up, each location is 1000 yuan per month, and 3W provides all kinds of office services. Most of the entrepreneurial teams here are only two or three people, and there are 15 entrepreneurial teams on the whole floor.

Deng Yi, CEO of Beijing McGee Technology Co., Ltd., is one of the entrepreneurial teams with only three people. More than a year ago, Deng Yi resigned from the company and brought her colleagues to do this voting APP app.

"this voting device can express your views and show your attitude, and every day there are the latest topics, which you can understand as voting artifacts." Deng Yi said that at present, it is in the stage of discussing venture capital, which mainly depends on the situation of marketing. If the promotion is done well, the investment will be more smooth.

Deng Yi said in an interview with the Daily Business News that the main reason for coming to 3W office is that the project has just started and the company has all kinds of difficulties. "3W's support to us is more three-dimensional, such as financing negotiations. Every week, we will introduce one or two investment institutions to communicate directly to help us solve office space problems, as well as to provide corporate assistance and services outside the site, such as social security, legal services and so on. These are free, and if we do it ourselves, it will cost a lot of operating costs. "

3W relevant responsible personnel said that in the context of the state's encouragement of entrepreneurship, "Zhongguancun's support for us is the support for entrepreneurs." Entrepreneurs who come to Zhongguancun also find that they can reduce the troubles of many companies during their growth period.

Deng Yi said that in the past two years, they have been more and more deeply aware of the changes in the entrepreneurial environment. "for example, if you go to a company registration or go to an agent company, you can't do it in 20 working days, and now we register the company in a few days. The policy has been very effective in supporting entrepreneurship."

The leading role of national venture capital /

On January 15, another group of entrepreneurs and venture capital managers gathered in a hotel in Beijing to hold the "2015 International Innovation and Capital Forum" sponsored by Zhongguancun Equity Investment Association. Compared with the start-up enterprises in cafes, the enterprises here already have a certain scale. For example, some corporate leadership networks containing Internet genes, happy dating parties, rookie chefs and fine grains are waiting for the favor of venture capitalists at the venue, and this forum has also achieved the docking of many projects.

At present, the venture capital in the Chinese market is in a period of rapid development. There are nearly tens of thousands of VC and PE institutions across the country, as well as numerous angel investment funds, which support entrepreneurial enterprises.

The acceleration of enterprise innovation also needs more investment companies to screen and excavate. Li Zhu, founding partner of Yingnuo Angel Fund, said that when the radar was not scanned, these companies had already been created. "for some time in the future, for VC and PE, docking angels will become the key point, which is what we will focus on in the coming year, that is, to create a platform for angels to dock with VC and PE." Recently, Li Zhu's fund invested in Renxiang, an Internet catering company. In his view, investing in a bowl of rice noodles is also an innovation in China.

At present, the investment of these VC and PE has gone deep into various industries. Wang Chaoyong, chairman of Xinzhongli Capital Group, said that in their time, all were foreign currency funds, and the best and largest Internet listed companies in China at that time were all controlled by foreign investment. "our entire investment community missed a huge opportunity to create wealth, which is the real pain of the older generation of VC and PE people. I hope our future BAT will be invested by our RMB fund."

Under the upsurge of entrepreneurship, venture capitalists do not want to lose a new round of entrepreneurial upsurge in the Red Sea, and the intervention of the national venture capital team makes them really feel the arrival of prosperity in this field. This time, the venture capital fund will implement market-oriented operation and professional management, and a number of fund management companies will be selected for operation and independent investment decision-making through public bidding.

GE Wei, deputy director of the Government Information Disclosure Office of the General Office of the State Council, said at the first policy briefing of the State Council a few days ago that the government decided to allocate 40 billion yuan to other corresponding funds, playing the role of a "hen" driving "chicks" and stimulating other social capital and institutional investors to invest together.

GE Wei said that according to the estimates of the parties concerned, if the government invested 40 billion yuan, according to the ratio of 1:5, social institutions would have 200 billion yuan to follow up. "200 billion yuan of capital invested in these innovative industries will activate these enterprises. These enterprises may be magnified to 1 trillion yuan through bank loans and investments by other institutions. "

Zhang Yao, a founding partner of bit Capital Investment Management, said in an interview with the Daily Business News that venture capital funds at the national level can invest money at a more macro level. "National venture capital can be equipped based on invigorating the stock of various industries." to promote industry upgrading and capacity optimization, make each industry more efficient, and external support for capacity expansion allows the new economy to allocate resources in the global market. In order to maximize benefits. "

Zhang Yao said, "the allocation of funds can cooperate with listed companies, which have production line supply chains and have a better understanding of the industry. If the national team acts as the VC fund of the industry, investing this part of the fund in his industrial upgrading part can effectively realize the transformation of the new economy."

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