Nav: Home > Coffee News >

Alibaba rural e-commerce "Binchuan model" launched Zhukula coffee and sold 6000 orders in 3 days.

Published: 2025-12-27 Author: World Gafei

Last Updated: 2025/12/27, Yesterday morning, Li Qinghua, a purchasing agent at the Alibaba e-commerce service station in Xinping Village, Jinniu Town, Binchuan County, was busy helping villagers shop for goods online. Our Binchuan has grapes and oranges, as well as winter peaches and dragon fruits, which is also the birthplace of China's first coffee. If it is exported to more people, they can also try Binchuan's good specialties! Li Qinghua said

Yesterday morning, Li Qinghua, a purchasing agent at the Alibaba e-commerce service station in Xinping Village, Jinniu Town, Binchuan County, was busy helping villagers "Amoy" goods online. "We have grapes and oranges in Binchuan, as well as winter peaches and dragon fruits, which is also the birthplace of China's first coffee. If it is exported to more people, they can also try Binchuan's good specialties!" Li Qinghua said that since the opening of the e-commerce platform of Alibaba e-commerce service station in Xinping Village on January 31, it has attracted the attention of some villagers. From 10:00 on February 2 to 10:00 on February 3, she has helped villagers buy more than 15000 yuan of goods on their behalf. "at present, the awareness of the villagers is not high, and no one has come to demand the sale of agricultural and sideline products."

The purchasing agent buys and sells for the villagers free of charge

Yesterday, the first pilot county project of Alibaba rural Taobao project in Yunnan was launched in Binchuan County. Alibaba rural e-commerce county-level operation and service center in Binchuan County, Xinping Village and Luoguan Village, Jinniu Town, State Town Village, Binju overseas Chinese Community Village Service Station, Binju Town Yangguan Village and Longquan Village Service Station were unveiled at the same time. As an important part of Alibaba's rural e-commerce "Binchuan model", each village-level service station is equipped with special purchasing agents to provide purchasing and sales services for villagers free of charge. Villagers do not need to learn to operate online, what they need to buy and sell, go directly to the village-level service station to find purchasing agents.

On October 13 last year, Alibaba Group announced at the first Zhejiang County E-commerce Summit that it would launch the "Thousand Counties and Thousand villages Plan". Zhou Ping, head of the Binchuan project, said that three towns and six points in Binchuan County have been selected as the first batch of cooperative service stations, and supporting construction has been rolled out in an all-round way. Zhou Ping said that rural Taobao can be summarized as "five ones": a village center, a dedicated network cable, a computer, an oversized screen, and a group of trained technicians. Next, they will provide professional training for the managers of the service stations identified in each village, and then in this way more people will participate, and more service stations will be completed. "every villager is a shopkeeper, but the villagers entrust someone to manage the information."

Ju cost-effective launched Binchuan Zhu Kula Coffee

Lu Jiannan, commissioner of Alibaba's rural Taobao headquarters, said that Binchuan County is the first county in Yunnan Province and the 17th county in the country to open Alibaba rural e-commerce service platform, and has launched Binchuan landmark product Zhukula Coffee through Taobao cost-effective platform. "Zhukula Coffee was launched on January 31 through Taobao Juhubaru platform. In a short period of 3 days, it has more than 2 million concerns and nearly 6000 sales. Our Weibo followers have reached more than 17 million. " Li Jiannan said that more than 90% of the country's coffee is produced in Yunnan, and Binchuan has China's first coffee tree. The promotion of Zhukula Coffee, a landmark product of Binchuan, will help to enhance the popularity of Yunnan coffee. "Binchuan has a large number of characteristic agricultural products and nearly 600 cold storage supply support, we will try to sell characteristic agricultural products online."

Zhang Yong, COO of Alibaba Group, said that through the role of e-commerce, rural areas can enjoy the same consumption choices as cities, so that outstanding talents can return to rural areas to start businesses, so that farmers can directly purchase means of production from manufacturers to reduce costs, so that agricultural products can be sold all over the world without leaving their homes.

Yue Lisong, secretary of the Binchuan County CPC Committee, said that the launch of a series of products such as Binchuan Zhu Kula Coffee on Taobao will bridge the digital gap between urban and rural areas and promote the two-way circulation of "online goods to the countryside" and "agricultural products to the city." it will also allow more farmers to share the wealth opportunities and convenient life brought about by e-commerce, and let ecological agriculture with Binchuan plateau characteristics insert the wings of e-commerce.

Cooperative project

Agglomeration of agricultural products is cost-effective.

Binchuan landmark brand Zhukula coffee, willow leaf orange in Taobao cost-effective line, the agricultural products through the agglomeration cost-effective platform sales will introduce millions of traffic, the sale of Binchuan has a century-old Zhukula coffee.

Characteristic Chinese Binchuan Pavilion prepares to sign the contract

Alibaba's in-depth Cooperation in Travel

Supporting local tourism resources services

1688 industries are brought in to prepare for signing.

That is, agricultural products wholesale information service.

Chief reporter Qin Menglin (Chuncheng Evening News)