China Coffee Industry Information Shandong Coffee Chamber of Commerce Inaugural meeting held

A (Reporter Zhang Shuo correspondent Wang Renqing) with the examination and approval of the Shandong Civil Affairs Department in accordance with the law, the "Shandong Coffee Chamber of Commerce Inaugural meeting and the first General meeting" was held in Jinan Zhongheng Mall on January 29, 2015. More than 80 people from coffee processors, operators, coffee shops, institutions of higher learning, coffee research institutions and news media from 17 cities in Shandong Province attended the meeting. At the meeting, Liu Lei, general manager of Jinan Zhongheng Mall, was elected the first president of Shandong Coffee Chamber of Commerce.

Coffee occupies the first place in the consumption of coffee, cocoa and tea in the world's three major plant drinks. Coffee is the second largest international trade commodity in the world raw material trade, second only to oil. Coffee drink is a new thing introduced by China's reform and opening up, which is closely related to the healthy diet of the common people and is sought after by young people. Over the past decade, coffee economy has developed rapidly in China. The development of Chinese coffee market has been highly valued by coffee growing countries and coffee equipment producing countries all over the world, and they have poured into China to develop coffee management. Coffee people all over China, especially a large number of young people who like coffee, have shown great enthusiasm for coffee drink creation and coffee culture innovation. Coffee technology competition, coffee flower competition, art coffee creation competition, roasting, cup test competition, more and more forms, really forming a situation of a hundred trees competing, a thousand flowers competing for beauty, Chinese mainland many forms of coffee activities every year, more than the sum of coffee activities in the world.

Coffee economy has formed a new bright spot in China's economic development, and opened up a new way for young people to start and obtain employment. The development of coffee drinks in China has led to the development of a large number of new drinks besides local tea drinks, such as milk tea, fruit juices, ice drinks, sparkling water and cereal drinks. The innovative development of many new drinks will inevitably lead to the development of new food theory and food culture. Coffee is the daily consumption of the public, and the coffee market will develop to a wider range of home, office and reception places in the future. With a population base of more than 1 billion, China will provide long-term, profound and broad prospects for coffee and new drinks.

At present, coffee industry associations have been established in Beijing, Shanghai, Guangzhou, Yunnan, Hainan and other provinces and cities. After years of operation, the Shandong Coffee Chamber of Commerce is based on Jinan Zhongheng Mall and Shandong International Coffee Beverage West Point Trading Center as a platform. Shandong Tourism Vocational College, Shandong Wanwu Coffee Technology Development Research Institute and many other coffee business counterparts have laid the foundation for commodity trading, personnel training, scientific and technological research in Shandong coffee industry, and will continue to promote the scientific and rapid development of Shandong coffee economy.