Nestle Gold Coffee bears witness to quality of life

November 21-22, 2009, the "2009 (third) China CEO Summit Forum" was solemnly held in Beijing Wanda Sophie Hotel. Even in difficult times of the financial crisis, consumers need brands that can be trusted and improve their quality of life. The double-digit growth rate of Nestle Gold coffee sales in recent years is enough to illustrate this point. Nestl é sponsored the 2009 China CEO Summit Forum held in the past two days, bringing mellow and lasting "Nestle Gold" coffee to hundreds of Chinese economic leaders gathered at the forum, injecting warmth and inspiration into the cold winter days.

Mr. he Wenlong, Director of Nestl é Greater China Coffee and Beverage Business Unit, said: "Nestle Coffee represents not only the brand, but also a mainstream consumer culture. In 2008, Nestle Coffee won the title of "Brand that has changed Chinese lives in 30 years", which is a good proof of this. Since entering China, Nestl é has been committed to cultivating coffee culture. Now, with the improvement of people's quality of life, people's pursuit of high-end coffee is also increasing. "

Mr. Shuipi, a famous financial critic and editor-in-chief of the Huaxia Times, also believes that "tasting high-end coffee is similar to the pursuit of quality life, and it is a kind of perception and sublimation of people's excellent life." People's life is full of wisdom, and people need to understand in order to improve the wisdom of life. "

Nestle Gold Coffee enjoys a high reputation in countries that also have a tea culture: Britain and Japan. Its gold as the main tone of the packaging reveals an elegant, high-style image. Since its introduction to the Chinese market in 2003, 'Nestle Gold' coffee has been loved by coffee lovers. In cities where coffee culture is popular, such as Shanghai and Beijing, sales are growing rapidly, which fully shows the growing demand of Chinese consumers for high-end coffee products.

At present, the 'Nestle Gold' coffee products sold in the Chinese market are produced in Japan, selected from world-famous coffee beans, carefully baked and extracted with advanced technology, and are known as the top grade of instant coffee. Nestl é integrates more than 70 years of leading international coffee production technology and experience, especially considering Asian tastes, to ensure that the flavor of coffee is delicately balanced, natural and soft, strong but not bitter, fragrant but not strong. Its greatest feature is the rich and lasting aroma of coffee, which makes people intoxicated for a long time after taste.

China Coffee Trading Network: www.gafei.com