Is Chengdu Thousand Yuan crowdfunding Cafe an investment or a ticket game?

When it comes to angel investment, many people think that this is a "tall game" played by rich people, but since last year, a wave of crowdfunding has blown all over the country. At present, there are two crowdfunding entrepreneurial plans in Chengdu Internet circle hot spread, each person invested at least 1,000 yuan, you can incarnate "angel investors" to become coffee shop shareholders. But crowdfunding sounds fashionable, and there are very few actual successes. How can we pay dividends? Who is accountable to shareholders? Is a $1,000 coffee shop worth $1,000? Or investment?

Item 1

Crowdfunding cafes selling information and resources

Yesterday, in Tianfu Software Park Area A, the reporter interviewed Wang Yujia, chief operating officer of Ten Coffee. According to him, their cafe crowdfunding quota is 40, each price is 20000 yuan, crowdfunding target is limited to Internet insiders.

In the management of coffee shops,"an executive director will be elected at the shareholders 'meeting to be fully responsible for the management of coffee shops, while the daily operation team comes from professional cafes and hotels," Wang Yujia said, this crowdfunding only takes out part of the equity subscription, the controlling interest of coffee shops and major decision-making rights have nothing to do with crowdfunding objects.

The crowdfunding program shows that shareholders 'most important right is to have exclusive access to Internet and gaming industry resources and information provided by Ten Coffee. In addition, shareholders can also receive annual dividends, VIP cards, exclusive shareholder cards, and access to VIP areas to participate in activities as VIP guests.

It can be said that the main purpose of shareholders participating in crowdfunding is not to earn "coffee money", but to earn "information and resources", while accumulating industry contacts, which are the most valuable to those in the Internet industry.

In terms of profitability,"in addition to coffee, beverages and meals, numerous industry events and sponsorships can also bring in significant revenue."

Item ②

Dating Cafe organizes offline activities

The crowdfunding project named "Hong Niang Theme Cafe" is another popular crowdfunding project in Chengdu Internet industry. Yesterday, the reporter interviewed Chen Changrui, the initiator of the project.

"In October last year, the concept of O2O and crowdfunding normalized. Why not combine the two to make a physical product?" Chen Changrui told reporters that friends resources are their advantage, plus a large number of online users just need, do a "matchmaker" as the theme of crowdfunding coffee shop naturally.

Next, they began to form an operations team, modify crowdfunding plans and agreements, and locate coffee shops; then, publish crowdfunding plans, screen shareholders, solicit funds, and do all the preparatory work.

According to the crowdfunding plan, the capital demand of the coffee shop is 640,000 yuan, but only 60% of the shares are taken out for subscription, with a starting investment of 1000 yuan and a ceiling of 50000 yuan. At present, more than 30 people have subscribed. The crowdfunding plan shows that the coffee house board has a total of five people, composed of project sponsors and representatives elected by shareholders. The day-to-day operation of the café is entrusted to a professional team determined by the Board of Directors.

How to define the rights and responsibilities of shareholders is a headache for every crowdfunding cafe. "Our solution is to let shareholders have the right to participate in suggestions, but not the decision-making power of specific affairs, and the decision-making power belongs to the board of directors," Chen Changrui said. This regulation can avoid a series of problems such as delays caused by different opinions of shareholders.

Shareholders don't care about making money.

The reporter learned that among the crowdfunding participants in the "matchmaker cafe", young people under the age of 30 are the main ones. Most people think that this project is fun, and they can be the boss without paying much money. Among them, there are several shareholders who participate in crowdfunding for more convenient friends and blind dates because they are single.

"I often participate in their friends activities before, feel very interesting, the investment does not need a lot of money", as a shareholder, Chengdu citizens less than said, participate in crowdfunding mainly because of interest. For coffee shop decision-making rights, less than means that he is an office worker, and do not understand professional management, whether to have decision-making power is not important to himself.

Manager Feng, the business director of a game company in Guangzhou, has just become a crowdfunding shareholder of very coffee."My main job is to find good products all over the country. There are not many acquaintances in Chengdu, but there are many good game products in Chengdu. By participating in this project, you can meet many friends who play games locally."

It can be said that the main purpose of shareholders participating in crowdfunding projects is not to make money, but to participate more out of personal interest and work benefits. "We do not welcome professional investors to participate," Chen Changrui said, crowdfunding projects in the short term can not make a lot of money, it is difficult to meet their high-yield requirements.

Financial "black hole" and internal friction crowdfunding just look beautiful?

Recently, the article "Revelation of Crowdfunding Cafe CC Closing", which was circulated wildly in WeChat circle of friends, poured cold water on this popular crowdfunding craze. Song Wenyan, the author, is the founder of CC Meika, Wuhan's first female crowdfunding cafe. However, CC Meika closed after only 6 months of survival due to different opinions of 50 female shareholders.

Ideal is very plump, reality is very bony. Song Wenyan self-examination said: "Take the wrong crowdfunding this step, Become a quick success and instant benefit commercial product, Violation of 'Let social temperature' initial intention." Like dominoes, crowdfunding cafes across the country are on the verge of closing down or have closed down.

In Sichuan Henghexin law firm partner, lawyer Yang Shijian view, Many under the banner of "Crowdfunding" Coffee shops, hotels, bars, etc., In fact only traditional "Partnership shop" Put on fashionable Internet finance "Coat","Crowdfunding projects are not short of people with funds, What is missing is really understand business people, Investors shareholders and management shareholders clearly is the minimum premise."

The personage inside course of study thinks, in the management aspect, a strong initiator is very important, facing many shareholders, the most worried is the different opinions, finally there is no lack of quarrels, compromise and helplessness, even too much internal friction, finally because of management reasons have to seek transfer.

Yang Yin, founder and president of Beijing Easy Network Technology Co., Ltd., believes that from most cases, it is very important for the sponsor to hold absolute control, and it is easier to succeed. For example, there are 100 cafes in the hearts of 100 people. It is difficult to unify their opinions. In the end, they often have their own reasons. No one can convince anyone. Therefore, this kind of equal power structure lays the groundwork for the dispute of crowdfunding mode.

However, Yang Yin also believes that the biggest risk of crowdfunding entrepreneurship is legal risk. "It must be legal, for example, that shareholders cannot exceed 200. Crowdfunding is generally based on equity dividends, if the equity structure is opaque, it is easy to form a financial 'black hole'." Yang Yin said that in this sense, crowdfunding supervision has just started.

Huaxi Metropolis Daily reporter Li Yarotti

What is "crowdfunding"?

Crowdfunding, translated from the word crowdfunding abroad, originally refers to a kind of fundraising to the masses to support various actions initiated by individuals or organizations.

Modern crowdfunding refers to publishing fund-raising projects and raising funds through the Internet. As long as it is a project that netizens like, the first fund for project start-up can be obtained through crowdfunding, which provides unlimited possibilities for more small business or creative people.