McDonald's Coffee challenges Starbucks
In addition, McDonald's first move "barista" to challenge Starbucks. Mr. Li Hui, vice president and general manager of McDonald's (China), said that the recruitment scale of baristas is about 2000.
McDonald's earlier announced its coffee brand McCoffee, which is expected to exceed 750 by the end of 2013, an increase of 45%. The action of "barista" is a big challenge to Starbucks.
Starbucks executives told this newspaper earlier that on the basis of the current 12000 people, the number of employees in mainland China will increase to 30, 000 in the next two years, and the number of stores will reach 1500, much higher than the current figure of 800.
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Distribution inventory and expansion plan of specialty cafes
In Starbucks, Costa, Pacific Coffee, Kopi Luwak and other European and American coffee brands, after a crazy round of horse racing enclosure in China, there has been a trend of Korean style, literature and art control, and maverick cafes.
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