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McDonald's Coffee challenges Starbucks

Published: 2026-04-05 Author: World Gafei

Last Updated: 2026/04/05, According to McDonald's, the number of restaurants in China will reach 2000 by the end of this year, and the number of employees will exceed 75000. Earlier, Starbucks also revealed its massive hiring plans.

In addition, McDonald's first move "barista" to challenge Starbucks. Mr. Li Hui, vice president and general manager of McDonald's (China), said that the recruitment scale of baristas is about 2000.

McDonald's earlier announced its coffee brand McCoffee, which is expected to exceed 750 by the end of 2013, an increase of 45%. The action of "barista" is a big challenge to Starbucks.

Starbucks executives told this newspaper earlier that on the basis of the current 12000 people, the number of employees in mainland China will increase to 30, 000 in the next two years, and the number of stores will reach 1500, much higher than the current figure of 800.

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