Cross-Strait Coffee Creates a Cheap Food Kingdom

July 19-according to Taiwan media reports, the mainland's domestic demand market is about to explode. Yang Jinfa, chairman of cross-strait coffee, sees the right time and quickly cuts into the inexpensive catering market, preparing to speed up the race to earn RMB at the rate of two new catering brands a year.

Cross-Strait Coffee opened the "Kaka and King" steak restaurant in Hangzhou at the end of May, taking the lead in the low-priced steak market. Relying on its young and fashionable decoration and cheap steak with only 29 yuan (about NT $136), it quickly became popular in Hangzhou. Originally, the industry thought that this was just a sub-brand of cross-strait coffee, but the blueprint behind it was surprising.

Yang Jinfa revealed in an exclusive interview that Kaka and King are only part of the layout of affordable food and beverage, and there are several inexpensive food brands to be opened in the near future, including Thai cuisine of "Treasure Island Taicheng", "Volkswagen" teppanyaki, and "Magic Tower Legend" bakery, followed by Korean cuisine, barbecue restaurant and affordable small hot pot are all included in the plan.

According to Yang Jinfa's analysis, mainland people raise their salaries at a rate of more than 10% every year, and the annual income of ordinary families in Hangzhou is similar to that in Taiwan, resulting in increased demand in all aspects of food, clothing, housing and transportation, while the consumption potential of affordable food and beverage is the most astonishing and explosive, and the next few years will be a critical moment. If you can take the lead in getting a card at this time, you will be able to eat the biggest cake.

Cross-strait coffee will take advantage of "Kaka and King" to take advantage of catering business opportunities. According to the plan, 15 stores will be opened in Hangzhou this year, and about 8 stores in Wuhan, including Chengdu and Nanjing, will be opened by the end of the year. It is expected that there will be a substantial increase to 200 stores next year.

Yang Jinfa points out that it is expected that in the future, "Kaka and King" in the provincial capital will open direct stores, while second-and third-tier cities will authorize individual stores to join in order to speed up the exhibition.

Yang Jinfa said that opening so many stores at one time depends on 10 years of talent, experience, and technology accumulated by coffee on both sides of the strait, and has invested heavily in the central kitchen. It has already invested 40 million yuan (about NT $190 million) to build a new central kitchen in Xiasha, Hangzhou. It is enough to supply ingredients for thousands of stores. In the future, Wuhan, Chongqing, Beijing and Fuzhou are all considering building a central kitchen.

Yang Jinfa pointed out that the scale of 600 coffee shops on both sides of the strait already has the advantage of purchasing ingredients such as steak, and the central kitchen is another key to winning. The steak consumption of the general steak shop is at least 20%, but the central kitchen can achieve zero wear and tear. Even these small losses are used to make sauce to maximize the benefits of ingredients.

China Coffee Trading Network: www.gafei.com