Shenzhen's self-created coffee brand delivers 380000 cups of coffee during Women's Day

On March 8, LAcaf é, a well-known coffee chain in Shenzhen, attracted the attention of the whole city. International Working Women's Day, Tuhao brand wayward presented 380000 cups of coffee to all female citizens in Shenzhen, vowing to rectify local brands from many foreign coffee brands while celebrating the anniversary of the brand. According to the person in charge, I hope to thank consumers for their support for the brand and reflect the brand's care and greetings for women's festivals.

Shenzhen, since the 1990s, has gradually introduced different coffee brands. at that time, the coffee shop was definitely a place for senior people to go in and out. With the improvement of people's quality of life, coffee shops and other places have gradually become the daily consumption items of the general public, and have also gradually opened up the Shenzhen market of many foreign brands. At present, there are dozens of coffee brands entering the Shenzhen market, most of which are foreign brands, and there are many world-famous brands. According to the statistics of authoritative departments, at present, the annual growth rate of coffee consumption in China is 10% and 15%. It is expected to become the most potential coffee consumer in the world. In such a case, how to establish their own local coffee brand has become a problem for most people to think about.

LAcaf é, Shenzhen people's own brand, this just established one-year-old Shenzhen coffee brand, at present, the country already has 13 chain stores, such as direct marketing, joining, Shenzhen has 6, and has a great momentum of overall distribution of the national market. It is also the first coffee brand that dares to open business opposite Starbucks. What makes this local coffee brand stand out among many foreign brands and become the target of consumers?

It is understood that the LA brand is a brand under the Shenzhen LA Fashion Group, which has been engaged in the clothing industry for 16 years, and its clothing brand is the leading brand in the domestic black-and-white series, Lapargay, because the group has carried out cross-industry resource integration and development in recent years. At present, in addition to the existing clothing brands, the group also has LAcaf é, Hui Hotel, Cow Store, small loan and other industries, it can be said that The group has sufficient resources and strength. Why LAcaf é has become the choice of many consumers can be understood from the following aspects. 1. The decoration style, fashion, art, trend and taste of the coffee shop can all be experienced here. two。 Produced, exquisite, delicious, innovative, healthy. 3. Cross-border cooperation: Lacaf é and the same group's Lapargay brand release star limited edition fashion products, attracting many high-quality consumers. 4. LAcaf é is a common scene in all kinds of popular TV dramas and movies. Imagine, drinking coffee, suddenly a big star passes by you, what will be the rhythm? To bring hatred to my friends. 5. Irregular artistic and cultural performances are an important reason to attract consumers.

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