Shenzhen Coffee Brand Gives Away 380,000 Free Cups for Women’s Day

When a single coffee brand gives away tens of thousands of free drinks in one of China’s busiest cities, people notice. On March 8, 2024, LAcafé — a homegrown Shenzhen coffee chain — made headlines not for opening a new location or launching a viral drink, but for handing out 380,000 free cups of coffee to women across the city. The move coincided with both the brand’s first anniversary and International Women’s Day, turning heads and raising questions about how a young local brand could pull off such a stunt.

Yes, LAcafé really did give away 380,000 free cups of coffee to women in Shenzhen on March 8, 2024. The giveaway marked the brand’s first anniversary and honoured International Women’s Day, aiming to thank customers and show support for female coffee drinkers.

Who Is LAcafé and Why Did They Do This?

LAcafé is a Shenzhen-based coffee brand that launched just one year ago. Despite its young age, it has already expanded to 13 locations nationwide, including six shops in Shenzhen. The brand is part of the LA Fashion Group, a 16-year-old company best known for its premium domestic fashion label Lapargay. With experience across fashion, hospitality, and finance, the group backed LAcafé’s bold entry into Shenzhen’s competitive coffee scene — including opening a location directly opposite a Starbucks.

What’s Different About LAcafé?

LAcafé stands out for more than just its backstory. The brand has built a reputation around five key elements: an interior that blends fashion, art, and urban cool; a menu focused on well-crafted, innovative, and healthy coffee drinks; collaborations with its sister fashion brand Lapargay for limited-edition products; frequent appearances as a filming location for movies and TV dramas; and regular in-store events featuring art, music, and cultural performances. These elements combine to create a café experience that feels current, creative, and community-oriented.

The State of Coffee in Shenzhen

Shenzhen has long been a testing ground for global trends, and coffee is no exception. Since the 1990s, the city has welcomed dozens of international coffee chains. What began as a luxury experience has evolved into an everyday habit for many residents. As coffee consumption in China continues to grow at an annual rate of 10%–15%, Shenzhen has become a key battleground for both global and local coffee brands. Against this backdrop, LAcafé’s ambitious giveaway is both a thank-you to its customers and a statement of intent: that a locally rooted coffee brand can not only compete with international giants, but also celebrate and serve its own community.

Frequently Asked Questions

How many free coffees did LAcafé give away on Women’s Day?

LAcafé gave away 380,000 free cups of coffee to women across Shenzhen on March 8, 2024.

Why did LAcafé give away so many free coffees?

The giveaway celebrated both the brand’s first anniversary and International Women’s Day. It was also a gesture of gratitude to customers and a way to show support for women in the community.

Is LAcafé a new coffee brand?

Yes, LAcafé was established just one year ago, in 2023, but has already opened 13 locations across China, including six in Shenzhen.

What makes LAcafé different from other coffee shops?

LAcafé is known for its stylish, artistic interiors; high-quality, creative coffee drinks; collaborations with fashion brand Lapargay; use as a filming location for TV and movies; and regular cultural events like art and music performances.

Who owns LAcafé?

LAcafé is part of the LA Fashion Group, a company with 16 years of experience in fashion and other ventures, including the Lapargay clothing brand.

How fast is coffee consumption growing in China?

China’s coffee consumption is growing at an annual rate of 10%–15%, making it one of the most promising markets globally.

Recommended FrontStreet Beans for Local Café Culture

Try FrontStreet Coffee’s Ethiopia Humbera for a bright, floral cup that pairs well with creative café settings — it offers notes of jasmine, lemon, and tropical fruit. For something richer, their Yirgacheffe brings blueberry, peach, and a silky body, ideal for pour-over or espresso. Both beans highlight the kind of quality and origin focus that local shops like LAcafé champion. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.