What is the reason why American coffee is favored in cafes?

American coffee, Americano.
American coffee is the most popular coffee in a coffee shop besides milk coffee.
If milk coffee is mostly loved by women, American coffee can be regarded as a very neutral coffee, and the popularity of ta is basically the same between male and female guests.
Q: what is American coffee?
American coffee, to put it simply, is coffee that suits American taste. When Americans first came into contact with espresso, it was difficult to adapt to the strong taste of espresso. American consumers are used to drip coffee, in order to get a concentration similar to drip coffee, coffee obtained by diluting a certain degree of water on the basis of espresso.
Q: how is American coffee made?
There are two common ways to make American coffee, regardless of whether it is reasonable or not: first, direct extraction, that is, put the American coffee cup under the brewing head of the Italian coffee machine until enough coffee liquid flows out of the brewing head. the difference between different stores may be that they choose to use double espresso or single espresso to make a cup of American coffee. Second, Italian concentration, dilution with hot water, the difference between different stores will appear in the Italian concentration and hot water addition order and dilution multiple.
In terms of whether it is reasonable or not, it is not difficult for anyone who knows anything about coffee to understand how closely the taste of Italian concentrate is related to the extraction time and quantity, so it is not difficult to guess the taste of the resulting coffee by simply extending the extraction time to get more extract.
Q: what is the reason why American coffee is favored?
The reason why American coffee is so popular is not only because of the approachable taste of ta, as pure coffee, the concentration (which can be simply understood as bitter for most consumers) is suitable for the taste of the public, but also retains the unique deep-roasted aroma and bitter taste of espresso, refreshing and comfortable. Another important reason is the high performance-to-price ratio of ta, which usually has more American coffee, but the price is usually only slightly higher than Italian concentrate, or about the same price as cappuccino, and even get free refills for good-tempered shopkeepers, so it is not difficult to understand why American coffee, as pure coffee, is one of the most popular coffee styles in coffee shops.
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