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Taiwan's super merchants sell hand-brewed coffee for 60 yuan and the assailant hits the market.

Published: 2026-07-15 Author: World Gafei

Last Updated: 2026/07/15, Taiwan, March 15 (Xinhua) according to Taiwan media reports, in recent years, Taiwan's hand-brewed coffee market has attracted more and more attention. Supermerchants also push hand-brewed coffee to test the water temperature, with a unit price of 60 NT dollars (NT $, the same below). However, hand-brewed coffee is more exquisite after all, and the brewing process is twice as long as that of ordinary fresh coffee, about four minutes. People taste fresh, but they also need to wait patiently, while watching people rush to the market.

Taiwan, March 15 (Xinhua) according to Taiwan media reports, in recent years, Taiwan's hand-brewed coffee market has attracted more and more attention. Supermerchants also push hand-brewed coffee to test the water temperature, with a unit price of 60 NT dollars (NT $, the same below). However, hand-brewed coffee is more exquisite after all, and the brewing process is twice as long as that of ordinary fresh coffee, about four minutes. People taste fresh, but they also need to wait patiently, while watching people rush to the market. The volume store introduced hanging-ear coffee, and its performance has soared 17-fold in the past two years.

When I came to the supermarket, there were two more filter pots in front of the coffee machine, which was not an exhibit, because the supermarket really sold the coffee by hand, only saw the clerk, picked up the ground coffee powder and put it into the pot, picked up the hot water on the spot and waited for a few minutes. A cup of hand-brewed coffee was thus completed, and the public saw a good novelty. Compared with a specialty store, a cup of hand-brewed coffee was often nearly 100 yuan, and the super merchant made coffee by hand. Two stores in Taipei have been selected for trial sale, with an asking price of 60 yuan.

Compared with the traditional freshly brewed coffee, the operation time is two minutes, focusing on speed, the average price is 45 to 55 yuan, hand-brewing coffee takes twice as long, the price is more than ten yuan, the taste is relatively strong, and there are many people who taste fresh. However, if you choose to buy it during the peak checkout period, I am afraid you have to be more patient.

Nowadays, people are talking more and more about drinking coffee, attacking people are rushing to the market, and volume stores are also promoting ear-style coffee, but this performance has also soared 17 times in two years, and the shop assistants replenish the goods several times a day to see the consumption potential of customers. Coffee bean grinders are provided directly in the market and are available to the public free of charge.

Peripheral goods came into being, such as Carrefour, which sold lightweight hand grinders for the first time, as well as the introduction of Italian and Japanese coffee beans, resulting in a 17-fold increase in two years. Da Runfa hit, own brand coffee capsules, the overall performance growth of 50%. As for the love of buying, the price of electric grinders worth less than NT $1,000 will increase the overall sales by 20%, regardless of the volume stores or supermarkets, each has its own characteristics, and it can also be seen that Taiwanese coffee hands rush to the market, and their spending power is amazing.

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