China's cafe start-up coffee still lacks a mature business model.
"the cafe is just a platform, a symbol." In yesterday's round table session, whether Su Di, founder of garage coffee, the most influential creator in China, or Li Ruxiong, general manager of local Optics Valley start-up Coffee, expressed astonishingly consistent views on the popularity of starting a business in the form of a coffee shop.

The concept of entrepreneurial coffee, as an imported product, originated in the United States. In order to improve efficiency and save costs, many grassroots entrepreneurs often take a laptop, sit in a coffee shop or garage, negotiate projects, sign contracts and other issues. In fact, in today's China, a lot of business is done in some cafes or teahouses.
The reporter learned that from 2012 to now, nearly 300 start-up coffee have emerged across the country, mainly in Beijing, Shanghai, Shenzhen and other first-tier cities.
How many start-up coffees can be held in a city? In this regard, Su said: the number is not the number, but the popularity of the gathering is not prosperous. The success of Optics Valley Venture Coffee is due to its gathering of a large group of college student entrepreneurs in Wuhan.
Obviously, the profit of a cup of coffee is almost negligible compared to the services provided. So, how does startup coffee make a profit? Dong Jianqiang, secretary-general of the China Entrepreneurship Coffee Alliance, said that after most of the investment and financing were successful, they had nothing to do with entrepreneurial cafes, and entrepreneurial cafes generally did not have a mature profit model.
At present, Chuangka leading garage coffee is a pure public welfare platform. In Su's words: "the original intention is to establish a start-up, venture capital gathering place, garage coffee itself does not have its own investment fund, profits mainly come from book publishing, advertisers and other derivatives income."
Guanggu Venture Coffee takes the route of investment projects. The first is to appear as a communication platform; the second is the function of a small micro incubator; the third is to do training and hire entrepreneurs as mentors; the fourth is angel investment, which is also its main source of income.
- Prev
Taiwan's super merchants sell hand-brewed coffee for 60 yuan and the assailant hits the market.
Taiwan, March 15 (Xinhua) according to Taiwan media reports, in recent years, Taiwan's hand-brewed coffee market has attracted more and more attention. Supermerchants also push hand-brewed coffee to test the water temperature, with a unit price of 60 NT dollars (NT $, the same below). However, hand-brewed coffee is more exquisite after all, and the brewing process is twice as long as that of ordinary fresh coffee, about four minutes. People taste fresh, but they also need to wait patiently, while watching people rush to the market.
- Next
Coca-Cola's Qiaoya Coffee Beverage hits Beijing Market
Coca-Cola's world's first ready-to-drink coffee brand GEROGIA has recently launched in Beijing.
Related
- Why can't cappuccinos be made takeout? What is the ratio of coffee to milk in a cappuccino? How thick is the milk foam in capuccino? What does Capuccino mean?
- How to make silky and strong salty mocha coffee? How to make a delicious mocha latte? What is the difference between latte and mocha coffee?
- How to use the Aiyue coffee press machine? Who invented Aiyue Pressure? What is the difference between Aiyue brewed coffee and hand-brewed coffee? What is the principle of coffee extraction from Aiyue Pressure?
- How to make the world's top coffee Yejia Xuefei? What are the characteristics of Yejia Shefi coffee? What is the flavor of Yejia Shefei? How to solve the blockage during lightly baked beans?
- What does long extract coffee mean? What is the difference between long-extract coffee and American coffee? What is the difference between Lungo and American coffee? What is Lungo Coffee?
- What does under-extracted coffee taste like? What are the characteristics of over-extracted coffee? How to tell if coffee is over-extracted or under-extracted?
- Why isn't Dirty hot? What is Dirty in espresso? What should I do with hot Dirty?
- Share the correct way to make hanging ear coffee! How much water should I use to make my ear coffee? How many stages does the water injection of hanging ear coffee need to be divided into? How much water does it take to put in hanging ear coffee? How to m
- Which brand of coffee filter paper is good? How to use hand filter paper? Do you need to wet the filter paper for hand coffee? Does filter paper smell?
- Can ice water be used to make coffee? What degree of water is the most suitable for making coffee by hand? How fine should I use to grind hand-brewed coffee?