Coca-Cola's Qiaoya Coffee Beverage hits Beijing Market
GEROGIA Coffee, the world's first ready-to-drink coffee brand owned by Coca-Cola, recently launched in Beijing. This world's leading coffee beverage expert will provide Beijing consumers with a mellow and exhilarating moment between busy work and life. At present, consumers in Beijing can take the lead in buying the product at 7-Eleven convenience stores. After National Day holiday, major stores and supermarkets in Beijing will be fully listed.
GEROGIA Coffee was born in 1975. The name GEROGIA comes from Georgia, the birthplace of Coca-Cola. Qiaoya applies the production technology of freshly brewed coffee such as deep roasting and Italian extraction to ready-to-drink coffee, and its unique brand positioning is popular among young white-collar consumers in international cities such as Seoul, Hong Kong and Tokyo. it is one of Coca-Cola's 17 brands worth more than US $1 billion in the world. In addition to ready-to-drink coffee, Qiaoya also has its own freshly ground coffee machine in Europe, the United States, Japan and other places, and is a comprehensive coffee beverage expert.
Qiaoya Coffee landed in China this time, selected imported coffee from Brazil and Vietnam, and selected all imported milk sources. Coca-Cola's Global Innovation and Technology Center in Shanghai prepared two flavors of "mellow latte" and "Luanxiang classic" for Chinese consumers, providing the public with a mellow and high-quality taste. The 200-year-old siphon coffee pot elegant bottle with gold and black packaging is elegant in style and extraordinary in temperament. Whether you yearn for a full and enterprising life, or when you encounter setbacks and tiredness, enjoy Joya Coffee for a moment to refresh your spirits and taste a refreshing moment. Pause is another way to move forward!
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China's cafe start-up coffee still lacks a mature business model.
The cafe is just a platform, a symbol. In yesterday's round table session, whether Su Di, founder of the most influential Chuangcaf Garage Coffee in China, or Li Ruxiong, general manager of local Optics Valley Venture Coffee, expressed surprisingly consistent views on the popularity of starting a business in the form of a coffee shop. The concept of entrepreneurial coffee, as an exotic product, originated in the United States and has many grassroots.
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2015 China (Chengdu) International Coffee Industry and Culture Expo Investment Edition
2015 China (Chengdu) International Coffee Industry and Culture Expo CICCE 2015 (Friday, Saturday, Sunday) Chengdu Century City New International Convention and Exhibition Center [Market background] with the rapid development of China's economy, the level of per capita income has increased significantly, people continue to pursue a higher quality of life and a better standard of living. Among them, coffee with its unique refreshing and constantly excavating
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