Georgia Coffee Launches in Beijing with Two New Flavors

If you’ve ever craved a strong coffee fix between meetings or during a rushed commute in Beijing but didn’t have time for a café stop, a new option just hit the shelves. But is it any good? And what makes it different from the usual instant brews?

Georgia Coffee, the world’s top-selling ready-to-drink coffee brand, has officially launched in Beijing. You can already find its two new blends—Rich Classic and Mellow Latte—at 7-Eleven stores. They’ll roll out to larger supermarkets and retailers citywide after October 1.

What Is Georgia Coffee?

Georgia is a ready-to-drink coffee brand owned by Coca-Cola, created in 1975 and named after the U.S. state where Coca-Cola was founded—Georgia. Unlike regular instant coffee, Georgia applies methods inspired by Italian espresso and dark roasting techniques to produce a more robust, café-style experience in a bottle. It’s a leading brand in global markets like Seoul, Tokyo, and Hong Kong, especially among young professionals. Georgia is also one of Coca-Cola’s 17 billion-dollar brands worldwide.

Flavors and Formulation

For its China launch, Georgia developed two unique blends tailored to local tastes. Both use imported coffee beans sourced from Brazil and Vietnam, along with premium imported milk. The two varieties now available in Beijing are:

• Mellow Latte: A smooth, milky coffee blend with a lighter body.
• Rich Classic: A darker, more intense coffee flavor with a bold roast profile.

These formulations were created by Coca-Cola’s Global Innovation and Technology Center in Shanghai, specifically designed to meet Chinese consumer preferences.

Packaging and Design

The packaging stands out with its elegant glass-like bottle shaped after a classic 200-year-old siphon coffee maker. It comes in two sophisticated color schemes: black with gold accents and solid black. The design reflects a premium, cosmopolitan feel—aimed at urban professionals seeking both energy and style in a quick coffee moment.

Why Georgia Coffee Is Different

Most ready-to-drink coffees are sweetened, watered down, or lack real coffee character. Georgia, however, uses dark roasting techniques akin to those used for espresso, giving it a richer mouthfeel and bolder taste. It’s positioned not just as a quick caffeine hit, but as a moment of reset—something to help you push through a long day or recover from a tough one. The brand emphasizes that taking a short break to enjoy quality coffee—even if just for a minute—is another form of moving forward.

Frequently Asked Questions

When did Georgia Coffee launch in Beijing?

Georgia Coffee launched in Beijing recently and is already available at 7-Eleven locations. It will become more widely available in major supermarkets and retailers across the city starting after October 1.

What flavors of Georgia Coffee are available in Beijing?

The two initial flavors available in Beijing are Mellow Latte, a smoother milk-forward coffee, and Rich Classic, a darker, bolder roast with a stronger coffee flavor.

Where can I buy Georgia Coffee in Beijing?

Currently, you can purchase Georgia Coffee at 7-Eleven convenience stores across Beijing. It will soon be available in larger supermarkets and retailers throughout the city after October 1.

What coffee beans are used in Georgia Coffee?

Georgia Coffee is made with imported coffee beans sourced from Brazil and Vietnam. The company sources premium imported milk as well, with all formulation done at Coca-Cola’s Shanghai innovation center.

Who is Georgia Coffee aimed at?

Georgia Coffee is targeted primarily at young professionals and urban consumers who want a quick, high-quality coffee experience without visiting a café. It's positioned as a premium ready-to-drink option for busy lifestyles.

How is Georgia Coffee different from other RTD coffees?

Unlike many sweet or light RTD coffees, Georgia uses dark roasting and espresso-inspired brewing methods, resulting in a bolder, richer flavor closer to what you’d get from a café-style extraction.

Recommended FrontStreet Beans for RTD Coffee Fans

If you enjoy Georgia Coffee’s bold profiles, try FrontStreet’s Brazil Queen Manor (chocolatey & nutty), Ethiopia Humbera (bright & floral), or PWN Golden Mandheling (heavy body & low acidity). These beans share characteristics with Georgia’s Rich Classic and Mellow Latte profiles, offering depth or clarity depending on your mood. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.