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Coffee in the circle creates an interactive platform to subvert the traditional social way of film and television industry

Published: 2026-08-03 Author: World Gafei

Last Updated: 2026/08/03, As a film and television vertical coffee shop proposed to operate with Internet thinking in 2012, it has been deeply rooted in the contacts and resources of the film and television industry. Coffee in the circle creates an interactive platform. Coffee in the circle creates an interactive platform. Netease Entertainment reported on April 10, 2015 afternoon, the film and television industry vertical platform circle coffee reload opened! As a company in the circle, it proposed to use the Internet in 2012.

As a company in 2012, it proposed to use Internet thinking to operate film and television vertical cafes, which has been deeply rooted in the contacts and resources of the film and television industry.

Coffee inside the circle to create an interactive platform.

Coffee inside the circle to create an interactive platform.

NetEase Entertainment reported on April 10, 2015 on the afternoon of April 10, 2015, the film and television industry vertical platform "Coffee in the Circle" reopened! As a company in the circle, which proposed to operate the film and television vertical coffee shop with Internet thinking in 2012, it has been deeply rooted in the contacts and resources of the film and television industry. this is a starting point for 3W coffee in the whole industry, and this model has a strong reference value. but as for the film and television industry, the circle is one of the earliest platforms to put forward this concept, and it has been deeply rooted in the film and television industry for more than two years. Also deeply rooted in many cafes and other platforms with the same business model, such as the inner circle, this reporter learned that the inner ring is only in a state of online APP research and development, which is still in its infancy.

In the whole venue of coffee in the circle, all the projects and film and television practitioners broke out in an extremely creative state and expressed the needs of all kinds of resources, including "good projects, but lack of funds" and "some investors. But there are no reliable projects" and "there are also people looking for partners", which can be said to be a microcosm of the resource docking platform in China's film and television field, and also in the Internet era. The category of Chinese film and television industry began as a precursor of this development trend.

It is reported that in the one month of trial operation, three hometown associations in different regions were held in the circle, and the Northeast Film and Television Industry hometown Association was also held on the afternoon of the opening day, with active exchanges and exchange of resources. this reporter learned that the guests who arrived at the scene had mixed praise for the public praise in the circle and liked the forms of activities in the circle. There are people who like the network resources brought by the circle, but some also feel that the geographical location in the circle is not convenient. However, the villagers still have a lot of resonance in talking about the friendship of their hometown, and they also go further in cooperation.

At the scene, this reporter had the honor to have a chat with Yue Yunfei, founder of Coffee and Best Media in the circle. Yue Yunfei said: "the circle is an O2O platform for high-end people in the film and television industry to generate value through mobile socialization. our primary goal is to help excellent projects and investors dock, but we prefer him to be a platform for emotional and point-of-view exchange, rather than a simple platform for resource exchange. "

On the same day, the future development plan in the circle was also shared with the guests present. At present, the crowdfunding program in the circle has been launched, and services such as data packaging will be provided to the crowdfunding shareholders in the circle. The circle officially became on April 19. One of the organizers of the sub-forum of the Beijing Film Festival will have venture capital activities at the end of April. It seems that the whole April itinerary has been full, and we look forward to your participation. It is believed that in the near future, there will be as many film and television projects as 3W coffee and garage coffee, which are known as project incubators. It is expected that the circle will provide more opportunities for people in the film and television industry.

Inner Coffee is located at No. 4 Gaobeidian East District, Chaoyang District, Beijing. The first floor is the Inner Coffee Shop, which covers an area of about 200 square meters. The 2nd to 4th floor is Best Media. It is also the operation team behind the Coffee in the Circle. There are about 100 people.

FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。