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Observation on the rise of domestic roaster at Shanghai International Hotel supplies Exhibition

Published: 2026-06-07 Author: World Gafei

Last Updated: 2026/06/07, At this year's Shanghai International Hotel supplies Exhibition, there are two trends worth paying attention to. One is that the heat of coffee roasting has increased year by year, and this year has ushered in an outbreak, and the other is the sudden rise of domestic roasters. First of all, we are concerned that most coffee equipment manufacturers and high-end raw bean manufacturers show off their own coffee roasters, which was rare three years ago. Secondly, the country

At this year's Shanghai International Hotel supplies Exhibition, there are two trends worth paying attention to. One is that the heat of coffee roasting has increased year by year, and this year has ushered in an outbreak, and the other is the sudden rise of domestic roasters.

First of all, we are concerned that most coffee equipment manufacturers and high-end raw bean manufacturers show off their own coffee roasters, which was rare three years ago. Secondly, international baking machine manufacturers enter the domestic market on a large scale. This reflects the hot situation of the current baking market from one side.

PROBAT, Dage, Fuji, Tai Huan and others have occupied large booths and brought a variety of products. It is worth noting that Fuji independently participated in the exhibition for the first time this year and brought a large number of products. But this established manufacturer is now like other Japanese companies, the starting price of nearly 100000 yuan per kilogram shows her position in the industry, but his tall figure over the years has made him stumble in response to the market. under the exquisite workmanship, we notice that these products are almost exactly the same as they were 10 years ago, while the innovation of American, German and even South Korean companies has never stopped.

On the other hand, it is the rise of domestic roaster.

In the small booth of Sandou guests, we saw the intelligent roaster that made people's eyes shine. On this roaster, for the first time, bakers can no longer wander around recording baking curves, fire control, air sampling and so on. Through wireless transmission and mobile APP, all information such as baking curve, temperature, time and baking events are integrated on the screen that can be held by the palm of the hand, while freeing up one hand to operate the baking.

Internet thinking and intelligent technology are increasingly infiltrating into life, and San Douke is obviously catching up with this pace. This enterprise, which is famous for its innovation, has successively developed far-infrared inner pot technology and temperature curve transmission technology in the short time after its founding, and the technology of temperature curve transmission even caused the imitation of Fuji agents at one time. For the innovation in the field of intelligence seen today, it is surprising but not surprising.

Under the background of the widespread sorrow of Chinese manufacturing industry and the popularity of toilet seats in Japan in 2014, people from all walks of life have carried out a great reflection on the prospects of China's manufacturing industry. The old way of copying cheap and low-quality products with cheap labor has been denied, and it is regarded as the only way out for China's manufacturing industry through technological innovation and product iteration. On this road, San Douke is obviously in the lead, and it is worth learning from other enterprises in the coffee industry.

Wu Xiaobo, a famous financial commentator, said that the era of cheap and good quality can come to an end. In the past 30 years, we have seen that domestic products are cheap, but Wumart is not necessarily. Nowadays, there are hundreds of millions of middle-class people in China, who begin to pay serious attention to the quality and performance of goods. We believe that a good product should have a good price, a good price can have a good profit, a good profit can have good R & D, and a good R & D can have better products.

Article source: coffee bug

Article address: http://www.coffeebug.org/news/990.html

FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。