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Italy's top espresso brand Landuo landed in China.

Published: 2026-02-24 Author: World Gafei

Last Updated: 2026/02/24, Italian top espresso brand Segafredo Zanetti held a grand brand authorization ceremony at the four Seasons Hotel in Beijing, authorizing Beijing Jiesheng Trading Co., Ltd. to be the exclusive importer and distributor of Sejia Landuo in China.

Italian top espresso brand Segafredo Zanetti held a grand brand authorization ceremony at the four Seasons Hotel in Beijing, authorizing Beijing Jiesheng Trading Co., Ltd. to be the exclusive importer and distributor of Sejia Landuo in China. This means that Landuo, a famous espresso brand with excellent quality, has officially landed in China.

Brand authorization ceremony

Family Landuo division is famous, is the world catering industry giant Maxim Zanatti beverage group (Massimo Zanetti Beverage Group) brand. It is currently the leading producer of espresso in Italy and the world, with 12 roasters producing 150000 tons (3 million bags) of green coffee per year. The company has not only the world's largest independent plantation in Brazil, but also its own coffee processing plants in Brazil, Honduras and Costa Rica, as well as green coffee trading companies in Switzerland, Brazil, Indonesia and Vietnam.

Group photo of the distinguished guests

To ensure consistent top coffee quality, Family Landor is the only brand in the industry that has perfectly realized the integrated operation and management of the whole process from coffee planting to coffee blending. In addition to 44 wholly-owned subsidiaries around the world, Sejia Landor now has 650 franchised coffee shops in 61 countries, selling an average of 50 million cups of coffee a day. Family Landuo has become synonymous with Italian espresso, leading the European market and ranking among the top three global coffee brands. Its excellent quality conquers the most fastidious professional coffee users and enjoys a high reputation in the field of professional coffee in hotels, restaurants and cafes, namely HO.RE.CA (Hotel/Restaurant/ Cafe).

Through the efforts of several generations, Landuo has made more and more people around the world taste the excellent products and rich feelings of authentic Italian espresso! Beijing Jiesheng Trading Co., Ltd., founded in 2006, is always committed to introducing international consumption concepts and first-class necessities for the Chinese market, which complement the brand mission of Landor and facilitate the successful signing of the contract between the two sides. Jiesheng Line currently specializes in coffee beans, coffee powder (Segafredo Zanetti), coffee capsule system (Segafredo Zanetti Coffee System) and the century-old La San Marco professional coffee machine under the Sejia Landuo brand.

From then on, Chinese consumers will have the opportunity to experience the unique charm of authentic espresso. Whether in hotels, restaurants, cafes, offices or at home, Italian family Landor will bring you more and better choices to help you enjoy a quality life easily!